Twitter has rebranded to ‘X.’ More than 53% of marketing managers say they are sidelined when making strategic decisions.

Will marketing jobs be replaced by AI? Maybe yes, maybe no. Emma explores the pros and cons of using AI in the marketing industry.

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so...

55% of marketers use artificial intelligence for content creation, a journal retracts 80 papers after peer review fraud investigations.

When presented with an email, only half of people can identify if it has been written by AI. The SSP 2023 annual meeting is explored.

The Workplace Equity Survey for 2023 is now live; UKRI issued new guidance for its open access policy.

Audience segmentation is vital to marketing. Join Jude, one of our Gen Z freelancers, to learn about words used by Gen Zs and Millennials.

The Scholarly Kitchen shares some of the key trends to emerge from meetings throughout Spring 2023 in scholarly communications.

Most CMOs don’t have confidence in their sales and marketing models. The Scholarly Kitchen shares more about STM Trends 2027.

Jay Flynn talks paper mills, T&F and transparent peer review, a 1/3 of marketers do not have upskill opps and firms wasting energy abandoned

This week, 47% of Gen Z consumers avoid brands that aren’t accessibility-friendly. A new publishing industry survey is launched.

ChatGPT competitor Bard is debuting its early access version. NEJM AI is launched by NEJM Group – a journal exploring AI in medicine.

AI conversation has been rife in the scholarly communications community this week. In marketing, discover insights about inclusion.

HubSpot CRM AI powered tools to improve user productivity. The UK GDPR reforms, social media skills are overrated and so much more.

This week, discussion has been taking place surrounding the impact the congressional plan to ban TikTok may have on marketers.

This week is all about being more strategic in marketing. The importance of knowing how best to market to a Gen Z audience is apparent.

How can those in marketing and scholarly communications succeed? This week, discover information about the skills needed to progress.

Communicating in an inclusive way is vital to ensuring success in both marketing and scholarly communications. Check out the latest news.

Marketing events are the ideal place to grow your network. Check out the top marketing events to watch out for in 2023.

Learn about the latest news in marketing and scholarly communications in this week's weekly round up.