April 21- May 12 Marketing and ScholComms weekly round up
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Research finds that most CMOs don’t have confidence in their sales and marketing models. It has also been found that email marketing has been becoming even more effective recently. 40 editorial board members walk out from an Elsevier journal following a refusal to reduce publishing charges, while recent research has revealed that around one in five articles produced for journals could include falsified data from paper mills. The Scholarly Kitchen shares more about STM Trends 2027. More conversation takes place regarding the impact of AI on the publishing industry.
Marketing
A new definition of trust: why it’s about more than ethics
Marketing Week shares the implications of trust, the ethics of it and its impact on brands in this article.
https://www.marketingweek.com/a-new-definition-of-trust-why-its-about-more-than-ethics/
Most CMOs lack confidence in their sales and marketing model, study finds
Troubling research undertaken by the CMO Council alongside KPMG finds that a startling number of Chief Marketing Officers lack confidence in their organizations' sales and marketing models. Marketing Week shares more.
https://www.marketingweek.com/cmos-lack-confidence-sales-marketing/
2023 forecast: SEO & content marketing trends you need to know
What are the main things you need to be aware of to be effective in your content marketing and SEO strategy this year?
https://www.searchenginejournal.com/seo-content-marketing-trends-recap/485348/
Why is email marketing becoming more effective in 2023?
According to research from the Data & Marketing Association (DMA UK), email marketing is more effective and efficient than ever. This article from The Drum shares more information about these statistics and other things to be aware of when it comes to email marketing.
YouTube unveils AI-powered music ads to connect with Gen Z
YouTube has launched a new way of marketing to Gen Z audiences. The popular video streaming platform has created music ads powered by AI, which can be used by artists and brands to better resonate with younger audiences.
Just 4% of ads contain sustainability messaging
Are brands making an active enough effort to add sustainability messaging to their ads? According to CreativeX’s data, the answer is no with just 4% of ads containing messaging about sustainability.
https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/
8 personalized email marketing strategies you don’t want to miss (with examples)
Email marketing is getting more and more effective, so how can you ensure that your campaigns are working effectively? Putting a good strategy in place is the first step. Neal Schaffer shares 8 strategies you can use to elevate your email marketing.
https://nealschaffer.com/personalized-email-marketing/
15 powerful YouTube tools you need to grow your YouTube audience
How can you improve your marketing on YouTube? Neal Schaffer covers some tools that you can use.
https://nealschaffer.com/youtube-tools/
What does marketing best practice look like for SMEs?
What should SMEs be doing differently to maximize their marketing efforts? Marketing Week explores the marketing activities that SMEs should be doing differently to their bigger counterparts.
https://www.marketingweek.com/marketing-best-practice-smes/
CMO tenure falls to lowest level in more than a decade
According to a recent study, CMOs working in B2B have a longer tenure than those in B2C.
https://www.marketingweek.com/cmo-tenure-falls/
15 free keyword research tools for 2023
Keyword research is an essential part of an effective SEO strategy. Many keyword research tools can be quite expensive, which can sometimes deter businesses from working on keyword research. If this is the case for your business, here are 15 free keyword research tools you can use this year.
https://www.searchenginejournal.com/keyword-research/free-keyword-research-tool/
Agile marketing: what is it and why marketers should care
Could agile marketing be the key to success in your marketing this year? MarTech shares the fundamental things to know about agile marketing.
Interested in learning more about agile marketing? Discover more in our comprehensive video.
Scholarly Communications
'Too greedy': mass walkout at global science journal over 'unethical' fees
Around 40 scientists resigned from the Neuroimage editorial board following a refusal from publisher Elsevier to reduce publishing charges.
Study reveals scale of 'science scam' in academic publishing
A recent study by German researchers has revealed that around one in five articles produced for journals could include falsified data from paper mills. Learn more in this article from Financial Times.
https://www.ft.com/content/76abf920-effb-4d66-8fb2-3ff842150297
The state of scholarly metadata: 2023
The Scholarly Kitchen shares updates on the state of metadata in scholarly publishing in this article.
https://scholarlykitchen.sspnet.org/2023/05/09/the-state-of-scholarly-metadata-2023/
International Open Access Week 2023: prioritizing community over commercialization
International Open Access Week will be here in October. This year's theme is 'Community over Commercialization.'
Guest post - OER or OERs: can there can be only one (acronym)?
At the heart of debate, is there just one acronym to rule them all? Emma Wood explores the OER vs OERs debate in this article for The Scholarly Kitchen.
UK and India sign research agreement
India and the UK signed a research agreement earlier this week to work together on innovation and science. Research Information shares more.
https://www.researchinformation.info/news/uk-and-india-sign-research-agreement
A serious game for scholarly publishers: the STM trends 2027 helps publishers level up
The STM Association Trends report was recently released at the STM spring meeting in Washington DC. The Scholarly Kitchen explores STM Trends 2027 in this article.
https://scholarlykitchen.sspnet.org/2023/04/28/the-stm-association-released-its/
Guest post – artificial intelligence not yet intelligent enough to be a trusted research aid
There has been a lot of debate in recent months about whether artificial intelligence is a valuable asset in research, sparking mixed opinion. This article from The Scholarly Kitchen argues that artificial intelligence is not advanced enough yet to be considered a trusted asset for research.
Are universities too slow to cope with generative AI?
Generative AI is becoming more advanced by the day, but are universities catching up fast enough?
Have you noticed increased effectiveness in your email marketing campaigns? How will you use the recent research to your advantage?
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?