The search landscape has undergone significant transformation over the past year, driven by a series of impactful updates to Google’s search engine optimisation (SEO) algorithms. These changes are not only affecting organic visibility but are also reshaping how marketers approach paid advertising.

Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.

AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.

Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.