3 - 22 November Marketing and ScholComms news round up
Bing has recently implemented AI to help write custom search snippets; Jisc is hosting a webinar to explore AI in libraries.
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Megan Taylor
- Nov 9
- 5 min
Measuring the ROI of events: an ultimate guide
How can you measure the ROI of your events? Discover insights from our Director of Content and Research, Megan Taylor.
Emma James
- Nov 3
- 2 min
27 October – 3 November Marketing and ScholComms news round up
Discover news from the past week, including consumer statistics, top tips and more in this week's round up.
Megan Taylor
- Oct 30
- 3 min
Marketing an academic journal – quick top tips for new or small presses
How can you best market your academic journal? A whirlwind tour of our top tips for new and small presses.
Emma James
- Oct 20
- 2 min
13 - 20 October Marketing and ScholComms news round up
Nationwide shares more information about its rebrand. Springer Nature has introduced a new AI-powered writing assistant.
Megan Taylor
- Oct 16
- 3 min
A green revolution – discover the companies pioneering sustainability in marketing
Discover a marketing green revolution - what are companies doing to build a more sustainable future?
Emma James
- Oct 13
- 2 min
6 – 13 October Marketing and ScholComms news round up
DOAJ has introduced new models to support libraries in ensuring sustainable open access. New security updates are released for Wordpress.
Emma James
- Oct 6
- 2 min
29 September - 6 October Marketing and ScholComms news round up
Google has released its newest core algorithm update, IFLA has cancelled its plans to hold the 2024 conference in Dubai.
Megan Taylor
- Oct 5
- 2 min
Social media superstars - check out these library accounts during Libraries Week
Discover our round-up of great libraries doing innovative social media marketing. Part of Libraries Week 2023.
Emma James
- Sep 29
- 2 min
22 – 29 September Marketing and ScholComms news round up
This week, discussion of peer review is rife in light of Peer Review Week. Is it better to replace human reviewers with machines?
Emma James
- Sep 22
- 3 min
8–22 September Marketing and ScholComms news round up
X may soon introduce paid subscriptions for users to continue using the platform. Crossref has acquired the Retraction Watch database.
Sian Harris
- Sep 22
- 4 min
X marks the spot, or does it mark the end?
Does the rebranding of Twitter to 'X' mark the beginning of the end of the social media platform? Sian Harris shares her views.
Emma James
- Sep 8
- 2 min
August 25 – September 8 Marketing and ScholComms news round up
Snapchat is experiencing rapid growth this year. The US Copyright Office is investigating if more AI regulations are needed.
Emma James
- Aug 25
- 2 min
August 11 - 25 Marketing and ScholComms weekly round up
The Scholarly Kitchen explores the impact that artificial intelligence may have on the publishing workflow. Consumer confidence is rising.
Emma James
- Jul 28
- 2 min
July 14 – 28 Marketing and ScholComms weekly round up
Twitter has rebranded to ‘X.’ More than 53% of marketing managers say they are sidelined when making strategic decisions.
Emma James
- Jul 26
- 6 min
AI generated content: what does it mean for marketers?
Will marketing jobs be replaced by AI? Maybe yes, maybe no. Emma explores the pros and cons of using AI in the marketing industry.
Emma James
- Jul 14
- 2 min
June 30 – July 14 Marketing and ScholComms weekly round up
Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so...
Emma James
- Jun 30
- 2 min
June 16 – 30 Marketing and ScholComms weekly round up
55% of marketers use artificial intelligence for content creation, a journal retracts 80 papers after peer review fraud investigations.
Emma James
- Jun 27
- 3 min
#PrideMonth2023: LGBTQ+ DEIA - the current scholarly communications landscape
Is the scholarly communications community where it should be regarding DEIA for the LGBTQ+ community?
Emma James
- Jun 16
- 2 min
June 2 – 16 Marketing and ScholComms weekly round up
When presented with an email, only half of people can identify if it has been written by AI. The SSP 2023 annual meeting is explored.
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