13 - 20 October Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Clarivate has released a new report, ‘Redefining AI: How IP practice meets the coming wave.’ Nationwide shares more information about its rebrand. Springer Nature has introduced a new AI-powered writing assistant that could be beneficial to researchers, especially for those who do not speak English as a first language.
Marketing
‘We’re not giving up brand equity’: the inside story of Nationwide’s rebrand
Nationwide shares more information about its rebrand.
https://www.marketingweek.com/nationwide-richard-warren-rebrand/
Consumers are 5x more likely to view advertising within non-premium content as low quality
Consumers are 5 times more likely to view advertising within non-premium content as low quality, according to recent statistics.
The top 17 Pinterest tools you need to be successful on Pinterest
Neal Schaffer shares 17 useful Pinterest tools you can use to enhance your chances of success on the popular social media platform.
https://nealschaffer.com/pinterest-tools/
Marketing budget growth slows amid uncertainty over UK economic prospects
Marketing budgets in the UK are growing more slowly. Despite industry pessimism, marketers are optimistic about their own businesses.
https://www.marketingweek.com/marketing-budget-growth-slows-uncertainty-uk-economic-prospects/
WordPress 6.4 release contains +100 performance wins
Discover the latest WordPress update with improvements in performance and more in this article from Search Engine Journal.
https://www.searchenginejournal.com/wordpress-6-4-release-contains-100-performance-wins/498772/
YouTube unveils major update including dozens of new features
YouTube has unleashed a new update that includes improvements like volume stabilization, a ‘You’ tab and other features to improve the user experience.
Scholarly communications
Springer Nature introduces Curie, the AI-powered scientific writing assistant
Springer Nature has introduced a new AI-powered writing assistant that could be beneficial to researchers, especially for those who do not speak English as a first language.
Clarivate releases new report – Redefining AI: How IP practice meets the coming wave
Clarivate has released a new report, ‘Redefining AI: How IP practice meets the coming wave.’
The post-covid work environment – we can’t go back to ‘normal’
Dianndra Roberts for The Scholarly Kitchen explores the post-covid work environment, arguing that we cannot go ‘back to normal.’
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content