Built by marketing professionals specializing in the research ecosystem, our 'Accelerate your learning: marketing budgets' course helps you better understand the process of creating and managing marketing budgets with learned hints and tips.

How well do you really understand how an academic journal author is published? With millions of articles published a year, understand the process from research to publication, to how they can improve the impact of their published work.

Need a customer experience knowledge boost? This course will teach you all about the different approaches to CX, from analyzing consumer needs to creating a long-term customer experience culture. Let’s get those customers engaged.

Wish you could see things from your customer’s perspective? This comprehensive introduction to personas will support you from assessing customer needs to creating personas and embedding them throughout your organization.