Demystify book marketing - following up from the LSE Press event for #OAWeek
As part of celebrating #OAWeek, I was invited to take part in a panel discussion about book marketing for authors. Discover my slides.
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THE INTERNATIONAL BUNCH BLOG
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Lou Peck
Oct 14 min read
The death of B2C and B2B. Are you ready for B2AI?
If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?
Lou Peck
Sep 263 min read
The International Bunch launches support for research ecosystem professionals to upskill quickly
The International Bunch launches a new on demand training course programme to deliver research ecosystem training to those in marketing.
Lou Peck
Sep 163 min read
Davina Bhanabhai joins The International Bunch
Davina joins us to cover maternity leave for Pamela/Emma. Learn more about her career as a Sonographer and why she chose sensitivity reading
Hannah Baldwin
Jun 254 min read
Upskill and reskill to stay relevant in a dynamic world
How can you stay relevant in a world that's constantly evolving? Hannah explores the essential nature of continually developing skills.
Emma James
Jun 113 min read
What was hot in May 2024? A look back at the latest marketing and scholcomms news
Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.
Hannah Baldwin
May 292 min read
Embracing Collaboration at University Press Redux 2024
Join Hannah as she explores the highlights (including the ceilidh!) of University Press Redux 2024.
Lou Peck
May 146 min read
Stay relevant while living in a post-digital world
How does a brand continue to engage and position itself to such a diverse use base in a post-digital world?
Emma James
May 103 min read
What was hot in April 2024? A look back at the latest marketing and scholcomms news
Join me in looking back at what was hot in April 2024 in marketing and scholarly communications.
Hannah Baldwin
May 101 min read
Meet Hannah at #Redux2024!
Join Hannah Baldwin at her first event since becoming Director of Marketing Success at The International Bunch.
Lou Peck
May 12 min read
Hannah Baldwin joins The International Bunch
Yep, you did read that right! We are beyond excited to announce that Hannah Baldwin is joining our team.
Megan Taylor
Apr 103 min read
What was hot in March 2024? A look back at the latest news
AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.
Lou Peck
Mar 263 min read
Are you compliant with the European Accessibility Act? The 2025 deadline is fast approaching.
Data and accessibility expert Will Awad talks about the European Accessibility Act and its impact on publishers.
Lou Peck
Mar 205 min read
Only 25% of publishers use ALT text on social media
Out of the eight publishers we analyzed, only 25% (2) used ALT text on most imagery in social media.
Christina Emery
Mar 186 min read
A day in the life of a marketer: Christina Emery
Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.
Emma James
Mar 116 min read
Celebrating International Women’s Day from across our industry
Join some of the great women in our industry as they share top tips and advice this International Women's Day.
Emma James
Mar 75 min read
What was hot in February 2024? A look back at the latest news
What's on the 2024 journal Early Warning List? What are the biggest marketing team skill gaps? Discover the answers in our round up.
Emma James
Feb 296 min read
The ethics of market segmentation
Is market segmentation ethical? What should marketers consider? Discover insights on the ethics of market segmentation with Tamilore Adeoye.
Megan Taylor
Feb 134 min read
What was hot in January 2024? A look back at the latest news
Discover January's top news in scholarly communications, marketing and throughout the research community in our first monthly round up.
Sharnie Dunstall
Feb 124 min read
How I am prioritizing DEIA at work and implementing it across a small organization
Sharnie talks about DEIA, implementing it across a small organization, and advice on where to start and how you can get involved.
Emma James
Jan 262 min read
12 - 26 January Marketing and ScholComms news round up
United2Act has released its Consensus Statement in the fight against papermills. Jisc has released some new resources.
Megan Taylor
Jan 163 min read
8 exciting scholarly publishing events to look forward to in 2024
Discover our top 8 exciting scholarly publishing events that we're looking forward to in 2024.
Emma James
Jan 122 min read
5 – 12 January Marketing and ScholComms news round up
OpenAI has announced ChatGPT Team, a collaborative workspace made to improve worker productivity; 5% of consumers worry about fake reviews.
Emma James
Jan 115 min read
Elevate your marketing with our top 5 2024 marketing trends
Stay ahead of your marketing game this year - discover our top 5 2024 marketing trends you need to know.
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