The search landscape has undergone significant transformation over the past year, driven by a series of impactful updates to Google’s search engine optimisation (SEO) algorithms. These changes are not only affecting organic visibility but are also reshaping how marketers approach paid advertising.

The landscape is constantly shifting. The latest research from Deloitte, Salesforce, and HubSpot makes it clear that the old playbook is obsolete. It’s time to rethink, retool, and reimagine what marketing can be.

Why are some publishers and service providers still so “2000” in 2025? Get ready to rethink messaging and engagement, and start resonating more.

Discover why open access isn’t enough. Explore expert insights from The Scholarly Kitchen on how true accessibility goes beyond open content, addressing usability, discoverability, and equity. Learn how you can lead the way in making scholarly research genuinely accessible to all.

But before you dismiss this as another passing fad, let's dive into why these intentionally unpolished advertisements might be the key to capturing the attention of researchers, authors, and library professionals.

As part of celebrating #OAWeek, I was invited to take part in a panel discussion about book marketing for authors. Discover my slides.

If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?

The International Bunch launches a new on demand training course programme to deliver research ecosystem training to those in marketing.

Davina joins us to cover maternity leave for Pamela/Emma. Learn more about her career as a Sonographer and why she chose sensitivity reading

How can you stay relevant in a world that's constantly evolving? Hannah explores the essential nature of continually developing skills.

Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.

Join Hannah as she explores the highlights (including the ceilidh!) of University Press Redux 2024.

How does a brand continue to engage and position itself to such a diverse use base in a post-digital world?

Join me in looking back at what was hot in April 2024 in marketing and scholarly communications.

Join Hannah Baldwin at her first event since becoming Director of Marketing Success at The International Bunch.

Yep, you did read that right! We are beyond excited to announce that Hannah Baldwin is joining our team.

AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.

Data and accessibility expert Will Awad talks about the European Accessibility Act and its impact on publishers.

Out of the eight publishers we analyzed, only 25% (2) used ALT text on most imagery in social media.

Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.

Join some of the great women in our industry as they share top tips and advice this International Women's Day.

What's on the 2024 journal Early Warning List? What are the biggest marketing team skill gaps? Discover the answers in our round up.

Is market segmentation ethical? What should marketers consider? Discover insights on the ethics of market segmentation with Tamilore Adeoye.

Discover January's top news in scholarly communications, marketing and throughout the research community in our first monthly round up.