20-27 January 2023 Marketing and ScholComms weekly round-up
Learn about the latest news in marketing and scholarly communications with our weekly round-up.
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Emma James
- Jan 22
- 2 min
Marketing and ScholComms weekly round-up: 16-20 January 2023
Learn about the latest news in marketing and scholarly communications with our weekly round-up.
Lou Peck
- Dec 20, 2022
- 3 min
Disability rights are human rights: improving digital accessibility in law
Data and accessibility expert Will Awad is our guest blogger this month. Join Will in talking about accessibility in the legal profession.
Megan Taylor
- Nov 30, 2022
- 2 min
We're hiring! Apply for our full-time Marketing Executive role.
We’re building up our team and have an awesome opportunity for a Marketing Executive to join our busy, fast-paced agency. Having an array...
Lou Peck
- Nov 15, 2022
- 5 min
Mastodon versus Twitter - is this the research community's new digital town square?
Discover recent research to help you to decide whether you need to include Mastodon in your social strategy to connect with researchers.
Lou Peck
- Nov 10, 2022
- 47 min
In conversation with Nicola Ramsey - Episode 14 - Inspiring the Next CMO series
Join Lou in conversation with the excellent Nicola Ramsey, senior publishing executive in the industry. Nicola talks with us about: her...
Joshua Kitosi-Isanga
- Nov 9, 2022
- 3 min
Why you need to start paying attention to colour blindness
When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked. Learn more in this post.
Lou Peck
- Nov 8, 2022
- 3 min
Are you affected? Latest Google updates and social media subscriptions
Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.
Lou Peck
- Oct 25, 2022
- 3 min
Create authentic connections with your target audience using storytelling
Discover the importance of storytelling. Flip your mindset with approaches like Simon Sinek's Golden Circle and storytelling.
Kathrine Jensen
- Oct 13, 2022
- 4 min
How can researchers and publishers ensure all contributors are credited for their work?
Introduction Research is increasingly a complex and collaborative process involving a team of people with specialized skills, such as...
Joshua Kitosi-Isanga
- Jun 30, 2022
- 5 min
How can marketers support the LGBTQ+ community beyond #PrideMonth?
How can you support the LGBTQ+ community beyond Pride Month?
Lou Peck
- Jun 27, 2022
- 33 min
#PrideMonth - In conversation with Sab Samuel AKA Aida H Dee, library storytelling drag queen
Join Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee talking trolling and the importance of diverse role models.
Lou Peck
- Jun 17, 2022
- 6 min
How well do you understand researchers in China?
Enhance your understanding of researchers in China and build better marketing strategies.
Joshua Kitosi-Isanga
- Apr 5, 2022
- 4 min
How can your localized marketing strategy help you connect with customers?
How can not using localization as part of your marketing strategy affect how you connect and resonate on a local level?
Megan Taylor
- Mar 29, 2022
- 4 min
The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data
Megan talks open/FAIR data, progression, and hints and tips for data management
Lou Peck
- Mar 22, 2022
- 32 min
#OpenMarketing podcast – in conversation with Andrew, The Charlesworth Group – marketing in China
How successful has your marketing strategy been in China? Discover tips and hints to improve your marketing in China.
Lou Peck
- Feb 16, 2022
- 31 min
In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO series
Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant.
Lou Peck
- Feb 9, 2022
- 43 min
In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO series
Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions.
Lou Peck
- Feb 3, 2022
- 25 min
In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
Join Lou with Pat Malone, a senior marketing lead in strategic and digital marketing, market planning, brand strategy, and demand generation
Lou Peck
- Jan 27, 2022
- 39 min
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO series
Join Lou in a conversation with Rachel Fadlon, an excellent marketing director talking about inspirational leads, and trying something new.
Lou Peck
- Jan 19, 2022
- 46 min
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO series
Join Lou with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation.
Lou Peck
- Jan 4, 2022
- 49 min
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional talking about her career and hints and tips.
Lou Peck
- Dec 17, 2021
- 8 min
The (re)birth of the virtual meeting
Virtual meetings: we explore the ways marketers have employed creative ingenuity to react to life under lockdown.
Megan Taylor
- Dec 15, 2021
- 4 min
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
Discover our summary of the Jisc-Wiley Read and Publish whitepaper and the key findings demonstrating progress in UK open access output.
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