The search landscape has undergone significant transformation over the past year, driven by a series of impactful updates to Google’s search engine optimisation (SEO) algorithms. These changes are not only affecting organic visibility but are also reshaping how marketers approach paid advertising.

Why are some publishers and service providers still so “2000” in 2025? Get ready to rethink messaging and engagement, and start resonating more.

But before you dismiss this as another passing fad, let's dive into why these intentionally unpolished advertisements might be the key to capturing the attention of researchers, authors, and library professionals.

If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?

Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.

How does a brand continue to engage and position itself to such a diverse use base in a post-digital world?

Join me in looking back at what was hot in April 2024 in marketing and scholarly communications.

AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.

Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.

Join some of the great women in our industry as they share top tips and advice this International Women's Day.

What's on the 2024 journal Early Warning List? What are the biggest marketing team skill gaps? Discover the answers in our round up.

Is market segmentation ethical? What should marketers consider? Discover insights on the ethics of market segmentation with Tamilore Adeoye.

Discover January's top news in scholarly communications, marketing and throughout the research community in our first monthly round up.

United2Act has released its Consensus Statement in the fight against papermills. Jisc has released some new resources.

OpenAI has announced ChatGPT Team, a collaborative workspace made to improve worker productivity; 5% of consumers worry about fake reviews.

Stay ahead of your marketing game this year - discover our top 5 2024 marketing trends you need to know.

Hubspot shares how you can harness search engine marketing in 2024. The Scholarly Kitchen shares its highlights from 2023 in a blog post.  

What good is an idea if it can't be shared? Discover how our vision and mission statement shapes how we'll support you in 2024.

The LSE Impact Blog explores generative AI's impact in higher education. Hubspot shares some new data on the main types of AI content.

The Scholarly Kitchen shares more about the SSP's social media survey. 63% of people aren't prepared for cookie changes in 2024.