22 – 29 September Marketing and ScholComms news round up
This week, discussion of peer review is rife in light of Peer Review Week. Is it better to replace human reviewers with machines?
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Emma James
- Sep 22
- 3 min
8–22 September Marketing and ScholComms news round up
X may soon introduce paid subscriptions for users to continue using the platform. Crossref has acquired the Retraction Watch database.
Sian Harris
- Sep 22
- 4 min
X marks the spot, or does it mark the end?
Does the rebranding of Twitter to 'X' mark the beginning of the end of the social media platform? Sian Harris shares her views.
Emma James
- Sep 8
- 2 min
August 25 – September 8 Marketing and ScholComms news round up
Snapchat is experiencing rapid growth this year. The US Copyright Office is investigating if more AI regulations are needed.
Emma James
- Aug 25
- 2 min
August 11 - 25 Marketing and ScholComms weekly round up
The Scholarly Kitchen explores the impact that artificial intelligence may have on the publishing workflow. Consumer confidence is rising.
Emma James
- Aug 11
- 2 min
July 28 – August 11 Marketing and ScholComms weekly round up
The next SSP New Directions in Scholarly Publishing Seminar has been announced. Jisc is launching a review of open access.
Emma James
- Jul 28
- 2 min
July 14 – 28 Marketing and ScholComms weekly round up
Twitter has rebranded to ‘X.’ More than 53% of marketing managers say they are sidelined when making strategic decisions.
Emma James
- Jul 26
- 6 min
AI generated content: what does it mean for marketers?
Will marketing jobs be replaced by AI? Maybe yes, maybe no. Emma explores the pros and cons of using AI in the marketing industry.
Emma James
- Jul 14
- 2 min
June 30 – July 14 Marketing and ScholComms weekly round up
Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so...
Emma James
- Jun 30
- 2 min
June 16 – 30 Marketing and ScholComms weekly round up
55% of marketers use artificial intelligence for content creation, a journal retracts 80 papers after peer review fraud investigations.
Emma James
- Jun 16
- 2 min
June 2 – 16 Marketing and ScholComms weekly round up
When presented with an email, only half of people can identify if it has been written by AI. The SSP 2023 annual meeting is explored.
Emma James
- Jun 2
- 2 min
May 26 – June 2 Marketing and ScholComms weekly round up
The Workplace Equity Survey for 2023 is now live; UKRI issued new guidance for its open access policy.
Emma James
- May 31
- 5 min
From fleek to lit: a look at the lexicon of the next generation
Audience segmentation is vital to marketing. Join Jude, one of our Gen Z freelancers, to learn about words used by Gen Zs and Millennials.
Emma James
- May 26
- 3 min
May 12 - 26 Marketing and ScholComms weekly round up
The Scholarly Kitchen shares some of the key trends to emerge from meetings throughout Spring 2023 in scholarly communications.
Emma James
- May 12
- 4 min
April 21- May 12 Marketing and ScholComms weekly round up
Most CMOs don’t have confidence in their sales and marketing models. The Scholarly Kitchen shares more about STM Trends 2027.
Emma James
- Apr 24
- 5 min
March 31-April 21 Marketing and ScholComms weekly round up
Jay Flynn talks paper mills, T&F and transparent peer review, a 1/3 of marketers do not have upskill opps and firms wasting energy abandoned
Emma James
- Mar 31
- 2 min
March 24-31 Marketing and ScholComms weekly round up
This week, 47% of Gen Z consumers avoid brands that aren’t accessibility-friendly. A new publishing industry survey is launched.
Emma James
- Mar 24
- 2 min
March 17-24 Marketing and ScholComms weekly round up
ChatGPT competitor Bard is debuting its early access version. NEJM AI is launched by NEJM Group – a journal exploring AI in medicine.
Emma James
- Mar 17
- 3 min
10 – 17 March Marketing and ScholComms weekly round up
AI conversation has been rife in the scholarly communications community this week. In marketing, discover insights about inclusion.
Emma James
- Mar 10
- 3 min
3 – 10 March Marketing and ScholComms weekly round up
HubSpot CRM AI powered tools to improve user productivity. The UK GDPR reforms, social media skills are overrated and so much more.
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