29 December – 5 January Marketing and ScholComms news round up

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Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

The LSE Impact Blog explores how interactive dashboards may be key to improving quantitative research accessibility and impact; Hubspot shares how you can harness search engine marketing in 2024; The Scholarly Kitchen shares its highlights from 2023 in a blog post.

Marketing

Search Engine Marketing (SEM): ultimate guide + expert tips

Mastering search engine marketing is a must in 2024. Learn how to do it with HubSpot’s new blog post.

https://blog.hubspot.com/marketing/search-engine-marketing?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Search%20Engine%20Marketing%20(SEM)%3A%20Ultimate%20Guide%20%2B%20Expert%20Tips

How to use ChatGPT for keyword research (festive flashback)

Looking to do some keyword research for your SEO? Search Engine Journal shares how you can boost your efforts with the help of ChatGPT.

https://www.searchenginejournal.com/how-to-use-chatgpt-for-keyword-research-festive-flashback/502156/

The best 19 AI website scrapers you haven’t heard of

What are some of the best AI website scrapers right now? Neal Schaffer shares 19 best picks.

https://nealschaffer.com/ai-website-scraper/

Scholarly communications

The year in review: 2023 in The Scholarly Kitchen

The Scholarly Kitchen shares its highlights from 2023 in a blog post.

https://scholarlykitchen.sspnet.org/2024/01/02/the-year-in-review-2023-in-the-scholarly-kitchen/

Dashboards have the power to make complex research accessible to the public and policymakers

The LSE Impact Blog explores how interactive dashboards may be key to improving quantitative research accessibility and impact.

https://blogs.lse.ac.uk/impactofsocialsciences/2024/01/03/dashboards-have-the-power-to-make-complex-research-accessible-to-the-public-and-policymakers/

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?