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Be empowered in 2024 – inspiring meaningful support for the scholarly communications industry

Updated: Jan 25

What good is an idea if it can't be shared? Sharing knowledge, experience and practices means we can help to shape and support the community we work in. Find out how this approach informs the way we work with the scholarly community, and will shape our plans for 2024.

Effective communication and knowledge sharing are essential components in the scholarly communication industry. We understand how complex our industry is, and we work hard to ensure we contribute to how organizations are supported in their marketing, communications and research. As we move into 2024, we are thinking about 4 key areas from our vision and mission, and how using them as inspiration every day can help us make an impact.

Our vision

'To empower organizations to deliver inspiring and impactful knowledge and communications.'

Our mission

'The more you share your ideas, the more impact they have on the world around you. Through collaboration and sharing ideas, we are on a mission to make marketing better.'

So what does this mean for the organizations we work with? And for you, as part of the scholarly communications community?

Empowering organizations

Knowledge is power, and when shared effectively, it can transform organizations and drive them towards success. By empowering organizations to deliver inspiring knowledge and communications, we help individuals, teams, and businesses unlock their full potential and move forward. We combine our core team with specialized freelancers around the globe to equip organizations with the tools they need to effectively convey messages, engage their audiences, and make a lasting impact.

Three people putting post it notes on a window and collaborating

Fostering collaboration and sharing ideas

Collaboration is everything when it comes to thriving in a complex industry. We know that the possibilities are endless when individuals come together, exchange ideas, and work towards a common goal. By fostering collaboration, we create an environment where diverse perspectives and unique insights can thrive. We always encourage organizations to share their ideas, experiences, and knowledge, recognizing that the more ideas are shared, the greater their impact on the world around us. This is why we make sure to share useful, industry relevant content on our blog, YouTube channel, podcast and publications pages.

Making marketing better

Great marketing plays the long game and is more impactful than focusing on just the quick wins. Our mission to make marketing better is driven by our belief that effective marketing can revolutionize businesses. By leveraging our expertise, we help organizations refine their marketing strategies, optimize their communications, and stand out in a crowded marketplace. We truly understand that marketing is not just about selling products or services; it's about building meaningful connections, inspiring action, and leaving a lasting impression.

Two birds sat on a branch together looking like they're in conversation

Inspiring and impactful communications

Communication is the lifeblood of any organization. We know the power of impactful communication in shaping perceptions, driving engagement, and fostering meaningful connections. Through innovation and expertise, we empower organizations to deliver inspiring communications that resonate with their target audience. Focusing on an approach that speaks to people and addresses their needs and pain points, we help organizations create lasting impacts and build strong relationships with their stakeholders.

Heading into a positive, sustainable new year

At the core of our business is a drive to help organizations deliver impactful communications sustainably and meaningfully. I’m excited at the prospect of starting 2024 with our brilliant existing clients, and a few new ones too, to help them build the skills and knowledge they need to propel them forward. We like to think we are changing marketing for the better in scholarly communications. We're certainly excited to keep sharing our progress, and the progress of those we work with, as we head into a new year.

We love hearing from others working in our industry – whether you would like to chat about a project, need some help finding resources, or just want to chat to someone experiencing the world you operate in, we are always approachable and happy to talk.

Visit our About Us page to learn more about the team, or contact us today.



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