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Christina Emery
Mar 18, 20246 min read
A day in the life of a marketer: Christina Emery
Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.
Megan Taylor
Oct 30, 20233 min read
Marketing an academic journal – quick top tips for new or small presses
How can you best market your academic journal? A whirlwind tour of our top tips for new and small presses.
Emma James
Sep 19, 20239 min read
ALPSP 2023 - discover our highlights
Discover our highlights from the 2023 ALPSP conference!
Megan Taylor
Sep 7, 20234 min read
The role of sensitivity readers in academic publishing
How does sensitivity reading impact inclusivity and diversity in research? Top tips from Director of Content and Research, Megan Taylor.
Megan Taylor
Apr 26, 20234 min read
London Book Fair 2023: scholarly publishing highlights
Discover the highlights from the research and scholarly publishing forum at London Book Fair in our blog post.
Emma James
Jan 27, 20233 min read
20-27 January 2023 Marketing and ScholComms weekly round-up
Learn about the latest news in marketing and scholarly communications with our weekly round-up.
Emma James
Jan 22, 20233 min read
Marketing and ScholComms weekly round-up: 16-20 January 2023
Learn about the latest news in marketing and scholarly communications with our weekly round-up.
Lou Peck
May 11, 20216 min read
Is the marketing funnel really dead?
Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.
Lou Peck
Apr 15, 202126 min read
In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!
Lou Peck
Jan 15, 20211 min read
Learn How To Develop An Effective Social Media Strategy
Prefer a podcast? Listen to an audio version of this blog post Continuing our commitment to helping improve efficiencies and marketing...
Lou Peck
Jan 11, 20213 min read
A new year, a new Chair role - ALPSP Membership and Marketing Committee
Well, this January 2021, I start my second Chair role with the ALPSP Membership and Marketing Committee.
Lou Peck
Nov 13, 20205 min read
Top 5 tips to remove barriers for authentic video, and kit recommendations
Prefer a podcast? Listen to an audio version of this blog post The COVID-19 pandemic propelled the world into being more virtual. We've...
Lou Peck
Nov 10, 20207 min read
4 marketing basics to consider when successfully launching a new journal
In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou Peck
Oct 12, 20204 min read
Getting started on social media - A useful guide with 9 top tips
A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.
Lou Peck
Oct 7, 20201 min read
Incorporate Inclusion Into Your Communications Strategy
Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou Peck
Sep 8, 20206 min read
The secrets of media training - 12 top tips
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.
Lou Peck
Sep 7, 20201 min read
WeChat - Improve Communication and Engagement with Academics in China
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
Lou Peck
Aug 5, 20206 min read
Boost your copywriting skills with these formulas
Explore our extension list of copywriting formulas for headers and copy
Lou Peck
Jun 30, 20201 min read
Reddit - Build Trust Through Authentic Discussion
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
Lou Peck
Jun 18, 20201 min read
LinkedIn - Engage And Extend Reach
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
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