Lou PeckMay 11, 20216 minIs the marketing funnel really dead?Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.
Lou PeckApr 15, 202126 minIn conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcastJoin Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!
Lou PeckJan 15, 20211 minLearn How To Develop An Effective Social Media StrategyContinuing our commitment to helping improve efficiencies and marketing impact, we are creating content and guidance for those in...
Lou PeckJan 11, 20213 minA new year, a new Chair role - ALPSP Membership and Marketing CommitteeWell, this January 2021, I start my second Chair role with the ALPSP Membership and Marketing Committee.
Lou PeckNov 13, 20205 minTop 5 tips to remove barriers for authentic video, and kit recommendationsThe COVID-19 pandemic propelled the world into being more virtual. We've become more sympathetic to untidy backdrops, kids running...
Lou PeckNov 10, 20207 min4 marketing basics to consider when successfully launching a new journalIn this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou PeckOct 12, 20203 minGetting started on social media - A useful guide with 9 top tipsA useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.
Lou PeckOct 7, 20201 minIncorporate Inclusion Into Your Communications StrategyAuthentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou PeckSep 8, 20206 minThe secrets of media training - 12 top tipsAre you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.
Lou PeckSep 7, 20201 minWeChat - Improve Communication and Engagement with Academics in ChinaContinuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou PeckAug 5, 20206 minBoost your copywriting skills with these formulasExplore our extension list of copywriting formulas for headers and copy
Lou PeckJun 30, 20201 minReddit - Build Trust Through Authentic DiscussionContinuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou PeckJun 18, 20201 minLinkedIn - Engage And Extend ReachContinuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou PeckApr 30, 20203 minSocial Media trends 2020 – what to expectWhat’s the betting that, despite the headway that you’d been making with your digital detox, your screentime has actually gone completely...
Lou PeckMar 30, 20201 minFacebook - Algorithms And Top Tips For Posting Engaging ContentContinuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou PeckFeb 11, 20201 minInstagram - optimizing your bio and activityWe've launched our second instalment for the Academic Marketing Hints and Tips video series - all about Instagram
Lou PeckJan 29, 20201 minYouTube - key strategies and six common mistakes to avoid videoDiscover the first video YouTube - Key Strategies and Six Common Mistakes to Avoid in our new YouTube video series