Is the marketing funnel really dead?
Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.
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Lou Peck
- Apr 15, 2021
- 26 min
In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!
Lou Peck
- Jan 15, 2021
- 1 min
Learn How To Develop An Effective Social Media Strategy
Continuing our commitment to helping improve efficiencies and marketing impact, we are creating content and guidance for those in...
Lou Peck
- Jan 11, 2021
- 3 min
A new year, a new Chair role - ALPSP Membership and Marketing Committee
Well, this January 2021, I start my second Chair role with the ALPSP Membership and Marketing Committee.
Lou Peck
- Nov 13, 2020
- 5 min
Top 5 tips to remove barriers for authentic video, and kit recommendations
The COVID-19 pandemic propelled the world into being more virtual. We've become more sympathetic to untidy backdrops, kids running...
Lou Peck
- Nov 10, 2020
- 7 min
4 marketing basics to consider when successfully launching a new journal
In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou Peck
- Oct 12, 2020
- 3 min
Getting started on social media - A useful guide with 9 top tips
A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.
Lou Peck
- Oct 7, 2020
- 1 min
Incorporate Inclusion Into Your Communications Strategy
Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou Peck
- Sep 8, 2020
- 6 min
The secrets of media training - 12 top tips
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.
Lou Peck
- Sep 7, 2020
- 1 min
WeChat - Improve Communication and Engagement with Academics in China
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Aug 5, 2020
- 6 min
Boost your copywriting skills with these formulas
Explore our extension list of copywriting formulas for headers and copy
Lou Peck
- Jun 30, 2020
- 1 min
Reddit - Build Trust Through Authentic Discussion
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Jun 18, 2020
- 1 min
LinkedIn - Engage And Extend Reach
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Apr 30, 2020
- 3 min
Social Media trends 2020 – what to expect
What’s the betting that, despite the headway that you’d been making with your digital detox, your screentime has actually gone completely...
Lou Peck
- Mar 30, 2020
- 1 min
Facebook - Algorithms And Top Tips For Posting Engaging Content
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Feb 11, 2020
- 1 min
Instagram - optimizing your bio and activity
We've launched our second instalment for the Academic Marketing Hints and Tips video series - all about Instagram
Lou Peck
- Jan 29, 2020
- 1 min
YouTube - key strategies and six common mistakes to avoid video
Discover the first video YouTube - Key Strategies and Six Common Mistakes to Avoid in our new YouTube video series