Lou PeckDec 17, 20218 minThe (re)birth of the virtual meetingVirtual meetings: we explore the ways marketers have employed creative ingenuity to react to life under lockdown.
Megan TaylorDec 15, 20214 minThe 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?Discover our summary of the Jisc-Wiley Read and Publish whitepaper and the key findings demonstrating progress in UK open access output.
Megan TaylorDec 8, 20215 minHow do recent white papers from Springer Nature and Wiley compare?2021 we saw two of the industry's largest publishers share their findings around the impact of open access. Discover the findings.
Megan TaylorNov 11, 20213 minKey findings from the STM Global Brief 2021- Economics & Market SizeThis post discusses key findings from the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers
Lou PeckApr 15, 202126 minIn conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcastJoin Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!
-Jan 13, 20215 minLooking back on 2020 in marketing - and forward to 2021We’ve taken a look at some of the biggest trends we’ve noticed in marketing over the last year, and what this could mean for the future.
Lou PeckNov 13, 20205 minTop 5 tips to remove barriers for authentic video, and kit recommendationsThe COVID-19 pandemic propelled the world into being more virtual. We've become more sympathetic to untidy backdrops, kids running...
Lou PeckNov 10, 20207 min4 marketing basics to consider when successfully launching a new journalIn this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou PeckOct 7, 20201 minIncorporate Inclusion Into Your Communications StrategyAuthentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou PeckApr 30, 20203 minSocial Media trends 2020 – what to expectWhat’s the betting that, despite the headway that you’d been making with your digital detox, your screentime has actually gone completely...
Lou PeckApr 1, 20203 minMarketing team structures and insights from the academic publishing industryWe explored how marketing departments are structured and the challenges they face.
Lou PeckMar 24, 20204 minRory ffoulkes joins The International Bunch as Head of PR and Social MediaGreat news! Rory ffoulkes joined The International Bunch as Head of PR & Social Media in March 2020
Megan TaylorMar 10, 20202 minChina increases research output – new findings and a response to Coronavirus (COVID-19)Recent research in ALPSP’s Learned Publishing has highlighted some of the significant changes in research output in China.
Lou PeckFeb 11, 20201 minInstagram - optimizing your bio and activityWe've launched our second instalment for the Academic Marketing Hints and Tips video series - all about Instagram
Lou PeckDec 12, 20193 minAddressing three major challenges for the Indian research communityThe landscape of research and scholarly communications is continually changing. To balance the priorities of researchers, institutions,...
Megan TaylorJul 20, 20194 minThe challenges and opportunities for open access (OA) book publishersIn this final post in the OA monograph series, I’m looking at challenges and opportunities in the changing publishing landscape.
Megan TaylorJul 11, 20194 minHow is the funding landscape for monograph publishers changing?Gone are the days when publishers could make vast amounts of revenue by publishing academic monographs and selling the print versions to...
Megan TaylorJul 1, 20194 minOpen access monographs are more important than ever - here's whyA look at why open access monographs are important in today's scholarly landscape
Lou PeckJun 17, 20193 minResearch needs to become more alluringScience and academic research still isn’t communicated and disseminated to an audience beyond academia as much or as well as it might be.
Lou PeckFeb 28, 20191 min#Donein60SecondsHave you heard about our #Donein60Seconds challenge? We're building a collection of freely available podcasts to help the community learn...