How can your localized marketing strategy help you connect with customers?
How can not using localization as part of your marketing strategy affect how you connect and resonate on a local level?
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THE INTERNATIONAL BUNCH BLOG
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Megan Taylor
- Sep 20, 2021
- 5 min
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Peer Review Week 2021. This blog post looks at the important role identity and inclusion play in peer review.
Lou Peck
- Aug 5, 2021
- 5 min
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Discover how iOS 15 will disrupt email marketing as we know it.
Megan Taylor
- May 19, 2021
- 5 min
Why the plain text email version is so important – a new look at email pros, cons and accessibility
Update the plain text version of your HTML email? Gmail and Outlook expect this from legitimate organizations. 47% of companies don't.
Lou Peck
- May 11, 2021
- 6 min
Is the marketing funnel really dead?
Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.
Megan Taylor
- May 4, 2021
- 4 min
Balancing babies, COVID-19 and a career - returning to work after a pandemic maternity leave
I wanted to share my experiences and tips in the hope that they might provide some guidance and/or solidarity along the way.
Lou Peck
- Apr 8, 2021
- 2 min
33% open an email based on the subject line alone
Think email is a thing of the past? Think again. According to Hubspot Research, in 2020 there were 3.9 billion daily email users and this...
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- Jan 13, 2021
- 5 min
Looking back on 2020 in marketing - and forward to 2021
We’ve taken a look at some of the biggest trends we’ve noticed in marketing over the last year, and what this could mean for the future.
Lou Peck
- Nov 13, 2020
- 5 min
Top 5 tips to remove barriers for authentic video, and kit recommendations
The COVID-19 pandemic propelled the world into being more virtual. We've become more sympathetic to untidy backdrops, kids running...
Lou Peck
- Nov 10, 2020
- 7 min
4 marketing basics to consider when successfully launching a new journal
In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou Peck
- Oct 12, 2020
- 3 min
Getting started on social media - A useful guide with 9 top tips
A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.
Lou Peck
- Oct 7, 2020
- 1 min
Incorporate Inclusion Into Your Communications Strategy
Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou Peck
- Sep 8, 2020
- 6 min
The secrets of media training - 12 top tips
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.
Lou Peck
- Sep 7, 2020
- 1 min
WeChat - Improve Communication and Engagement with Academics in China
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Aug 5, 2020
- 6 min
Boost your copywriting skills with these formulas
Explore our extension list of copywriting formulas for headers and copy
Lou Peck
- Jun 30, 2020
- 1 min
Reddit - Build Trust Through Authentic Discussion
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Jun 18, 2020
- 1 min
LinkedIn - Engage And Extend Reach
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Apr 30, 2020
- 3 min
Social Media trends 2020 – what to expect
What’s the betting that, despite the headway that you’d been making with your digital detox, your screentime has actually gone completely...
Lou Peck
- Mar 30, 2020
- 1 min
Facebook - Algorithms And Top Tips For Posting Engaging Content
Continuing our commitment to helping improve efficiencies and marketing impact, and are creating content and guidance for those in...
Lou Peck
- Mar 17, 2020
- 7 min
Bring your own (BYOB) - putting the fun into virtual networking and conferences
Just because your event is virtual doesn't mean it has to be boring. Discover hints and tips, and lessons learnt for your virtual event
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