top of page

Workshops

On-demand webinars

We've crafted our webinar series 'Upskill Your Marketing Practice' to support your personal and professional development. We're offering monthly live masterclasses and have a series of recorded webinars available on our YouTube.

 

Get in touch if you want us to cover something specific in our free masterclasses.

On-demand webinars

Infographic of a 'marketing funnel' with  four layers: Awareness, Interest, Decision, and Action. There are many people on the Awareness layer and fewer as you move down the funnel.

Is the marketing funnel really dead?

For the past few years, marketers have been questioning whether marketing funnels are still fit for purpose.

 

In this 30 minute webinar, we discuss marketing funnels and whether they still have a place in today's marketing strategy.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A person smiling at their phone, surrounded by emoji

Learn How To Develop An Effective Social Strategy Masterclass

You have seconds to capture people's attention - discover how you can craft effective copy and post across different social channels to improve engagement.

 

We'll cover tips on how you can structure social posts using real-life examples, and discuss how you can improve your existing posts and have a focused social media strategy.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

Four differently-coloured human figurines

Incorporate Inclusion Into Your Communications Strategy Masterclass

Authentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in communications can still fall short.

Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction.

Discover the basics of inclusive communication and ideas about how you can start applying to your communication style.

 

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A person trying to look at their phone and hug their child at the same time

Keep calm and work remotely: a guide for marketers webinar

With COVID-19 impacting all our workplaces, many marketers are working from home for the first time. Tune in as business mentor, entrepreneur and MD Lou Peck of The International Bunch shares her insight on how to best manage your time, keep focus, and remain productive. With helpful tips for managing teams and staff communications, this webinar covers all the key points for best practice so you can continue to achieve your goals and meet your objectives when working away from the office.

 

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A confused-looking office worker covered in Post-its

Become more forward-thinking with agile marketing webinar

Join business mentor, entrepreneur and MD Lou Peck of The International Bunch for an introduction to agile marketing. Discover how an agile environment will help your marketing team work more efficiently, increase your productivity and build a better working culture. This webinar will provide the tools you need to become more forward-thinking marketer.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A person on a mountaintop looking out toward the clouds

Going solo. Becoming a freelancer

Business mentor, entrepreneur and MD Lou Peck of The International Bunch talks through her own real-life experiences and tips from starting out as a consultant, following redundancy.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

Some children in superhero costumes

Become an email marketing superhero

Looking for ways to improve the performance of your email marketing? 

 

We'll cover how to enhance your subject headers and preheaders, and email content to help improve performance. We'll discuss current hints and tips to help you improve your open, engagement and click-through rates, and the best ways to measure the performance of your emails.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

Some light bulbs

Increase Your Journal Impact Masterclass

How well are you measuring the impact of your journal and activities?

 

What are you doing to increase your journal impact?

Join Lou for this masterclass to uncover ideas about how you can increase the impact of your journal.

 

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A smiling person working at a laptop

Demystify Author Article Workflow Masterclass

How well do you really understand how an academic author is published?

With around three million articles published a year*, authors are under increasing pressures to publish in recognized and credible journals - that's a lot of articles! Some are publishing for the first time, others publishing their 70th article 'that' year.

Tune in as Lou runs through the basics of the academic author user journey for pre, during and post-publication workflow. We'll look at their pain points, and opportunities to connect with authors as part of their journey.


* The STM Report 2018

 

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A stressed-looking person sitting at a laptop

Managing your stress levels - top tips from well-being expert Louise Adams webinar

As humans, we don’t work well with uncertainty and stress levels are running high in our work and private lives. In this webinar Therapist and Training Director of Petals Training Louise Adams shares her top tips for managing stress. She will help you uncover the best ways to reduce stress in your life and ensure you’re able to carry on professionally and productively in the coronavirus era - and beyond.

 

On-demand version

Louise Adams

Louise Adams

Entrepreneur, Therapist and Training Director

A surfer riding a big wave

Ride the wave to marketing success with online tools webinar

Need help to find the right tools to manage your workload and prioritize tasks? Business mentor, entrepreneur and MD Lou Peck of The International Bunch explains how online and project management tools like Trello, Asana, Basecamp and Teams will help you work smarter, quicker and more effectively.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A robot hand surrounded by symbols such as an email icon and bar chart

Learn how you can leverage AI in your marketing strategy

How well do you really understand artificial intelligence (AI)? It's not just about robots and big data...there is so much more.

 

In this introduction to AI, we'll explore how marketers are using AI as part of their marketing strategy. We'll cover tips using real-life examples.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A hand writing on post-its

Journal Marketing - Covering The Basics Masterclass

Academic publishing is a complex and exciting industry. How competent do you feel with journal marketing?

With all the advancements and changes in the current landscape, you may find your roles and responsibilities have changed, you're looking at how you can improve your existing knowledge, or even you're new to journal marketing, and you want to understand the basics.

 

This session is ideal for new start marketers, editorial looking to explore opportunities to market their journal, marketers looking to upskill and those new to the academic publishing industry. Learn about defining journal strategy, marketing planning, marketing activities, hints and tips, and next steps.

 

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A typewriter and some screwed-up balls of paper

The Art of  Storytelling Masterclass

Because great copy isn't enough anymore.

We live in a noisy competitive environment, trying to grab our audience's attention. But at the heart of inbound marketing is storytelling. An emotional hook to capture your audience's attention that is often forgotten.

Tune in as business mentor, entrepreneur and MD Lou Peck of The International Bunch runs through the basics of mastering the art of storytelling. And like any valuable skill, you'll have some trial and error but with the right tools, a bit of time, creativity and practice, you'll get it.

 

Book training

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

A person with a laptop cheering

Staying motivated in challenging times with TEDx speaker Nathan Farrugia webinar

Join entrepreneur, business coach, CEO, record-breaking athlete, philanthropist and TEDx Speaker Nathan Farrugia as he shares his lighthearted yet meaningful ways to stay motivated in these challenging times. This webinar helps you find your motivation, keep it, manage it and make it work for you. No matter what role you play within your team, Nathan’s insights will help you stay on track - and help others in your organization keep their focus - so you retain your professional, competitive edge.

On-demand version

Nathan Farrugia

Nathan Farrugia

Entrepreneur, Business Coach, Chief Executive Officer, Record-breaking Athlete, Philanthropist and TEDx Speaker

A child in a superhero costume with a dog

Unleash the power of virtual events webinar

Business mentor, entrepreneur and MD Lou Peck of The International Bunch provides a step-by-step guide to managing online events and how to make them interesting and informative for both presenters and participants. Keep your event marketing program active, vivid and interesting with her helpful tips.

On-demand version

Lou Peck

Lou Peck

Entrepreneur, Managing Director and Business Mentor

bottom of page