<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The International Bunch]]></title><description><![CDATA[Specialist scholarly communications marketing consultancy, run by marketers, for marketing]]></description><link>https://www.internationalbunch.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 10 Apr 2026 20:10:46 GMT</lastBuildDate><atom:link href="https://www.internationalbunch.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Google’s SEO updates are reshaping paid advertising strategies]]></title><description><![CDATA[The search landscape has undergone significant transformation over the past year, driven by a series of impactful updates to Google’s search engine optimisation (SEO) algorithms. These changes are not only affecting organic visibility but are also reshaping how marketers approach paid advertising.]]></description><link>https://www.internationalbunch.com/post/how-google-s-seo-updates-are-reshaping-paid-advertising-strategies</link><guid isPermaLink="false">690c82affb0d9fd84cf2864f</guid><category><![CDATA[Marketing]]></category><pubDate>Tue, 18 Nov 2025 10:54:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e002_d202a62fa27f44eea6b8d2c9b3a60269~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Philip Powell-Mills</dc:creator></item><item><title><![CDATA[The future is now. Three marketing reports, all in one place. Are you ready?]]></title><description><![CDATA[The landscape is constantly shifting. The latest research from Deloitte, Salesforce, and HubSpot makes it clear that the old playbook is obsolete. It’s time to rethink, retool, and reimagine what marketing can be.]]></description><link>https://www.internationalbunch.com/post/the-future-is-now-three-marketing-reports-all-in-one-place-are-you-ready</link><guid isPermaLink="false">68d1fd2dff6f8e8dc0cb8636</guid><pubDate>Wed, 24 Sep 2025 10:23:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_34615bbb3f8f43ff8a1668e8e749e571~mv2.png/v1/fit/w_820,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Communities deserve better: stop being left behind. It's time to step up and meet expectations.]]></title><description><![CDATA[Why are some publishers and service providers still so “2000” in 2025? Get ready to rethink messaging and engagement, and start resonating more.]]></description><link>https://www.internationalbunch.com/post/communities-deserve-better-stop-being-left-behind-it-s-time-to-meet-the-expectations-of-communitie</link><guid isPermaLink="false">68d0bcaed3370fe73691d77a</guid><category><![CDATA[Marketing]]></category><pubDate>Mon, 22 Sep 2025 08:52:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/204f3ce92b5d4dd2a8a38a5c6cb86267.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Beyond open access: why true accessibility in academic publishing matters: insights from The Scholarly Kitchen]]></title><description><![CDATA[Discover why open access isn’t enough. Explore expert insights from The Scholarly Kitchen on how true accessibility goes beyond open content, addressing usability, discoverability, and equity. Learn how you can lead the way in making scholarly research genuinely accessible to all.]]></description><link>https://www.internationalbunch.com/post/beyond-open-access-why-true-accessibility-in-academic-publishing-matters-insights-from-the-scholar</link><guid isPermaLink="false">68af049bb557bd83403f6890</guid><pubDate>Tue, 26 Aug 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_15dea94bc7334bc7a6587d83020b3707~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Ugly Ads: the Secret Weapon for engaging the research community? The rise of Lo-fi marketing and UGC]]></title><description><![CDATA[But before you dismiss this as another passing fad, let's dive into why these intentionally unpolished advertisements might be the key to capturing the attention of researchers, authors, and library professionals.]]></description><link>https://www.internationalbunch.com/post/ugly-ads-the-secret-weapon-for-engaging-the-research-community-the-rise-of-lo-fi-marketing-and-ugc</link><guid isPermaLink="false">67fcc467d2b5eeef5fc37439</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Hints and Tips]]></category><category><![CDATA[Open Marketing]]></category><pubDate>Wed, 30 Apr 2025 15:17:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_ed9379ec221344adbfb01594af4ab73f~mv2.jpg/v1/fit/w_800,h_280,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Demystify book marketing - following up from the LSE Press event for #OAWeek]]></title><description><![CDATA[As part of celebrating #OAWeek, I was invited to take part in a panel discussion about book marketing for authors. Discover my slides.]]></description><link>https://www.internationalbunch.com/post/demystify-book-marketing-following-up-from-the-lse-press-event-for-oaweek</link><guid isPermaLink="false">67197c29dc509847d189a5de</guid><category><![CDATA[General]]></category><pubDate>Thu, 31 Oct 2024 15:48:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_4f74d53457fa432e8312185a2278af5b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[The death of B2C and B2B. Are you ready for B2AI?]]></title><description><![CDATA[If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?]]></description><link>https://www.internationalbunch.com/post/the-death-of-b2c-and-b2b-are-you-ready-for-b2ai</link><guid isPermaLink="false">66fbf26967b023f7bebcb32a</guid><category><![CDATA[Marketing]]></category><category><![CDATA[General]]></category><pubDate>Tue, 01 Oct 2024 13:26:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_1c29d85c87354874b77d13807ff03bc8~mv2.png/v1/fit/w_940,h_788,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[The International Bunch launches support for research ecosystem professionals to upskill quickly]]></title><description><![CDATA[The International Bunch launches a new on demand training course programme to deliver research ecosystem training to those in marketing.]]></description><link>https://www.internationalbunch.com/post/the-international-bunch-launches-support-for-research-ecosystem-professionals-to-upskill-quickly</link><guid isPermaLink="false">66f47bdee1eccf74591dbbb2</guid><pubDate>Thu, 26 Sep 2024 08:00:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_e7b623cb47b54d4fbeeaf693e2bdcd65~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Davina Bhanabhai joins The International Bunch]]></title><description><![CDATA[Davina joins us to cover maternity leave for Pamela/Emma. Learn more about her career as a Sonographer and why she chose sensitivity reading]]></description><link>https://www.internationalbunch.com/post/davina-bhanabhai-joins-the-international-bunch</link><guid isPermaLink="false">66cda142b898784cf494ce4e</guid><category><![CDATA[Team]]></category><pubDate>Mon, 16 Sep 2024 11:33:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9afeef_1fa47184ecbd4c8384b4cc55db5fb10b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Upskill and reskill to stay relevant in a dynamic world]]></title><description><![CDATA[How can you stay relevant in a world that's constantly evolving? Hannah explores the essential nature of continually developing skills.]]></description><link>https://www.internationalbunch.com/post/upskilling-reskilling-to-stay-relevant-in-a-dynamic-world</link><guid isPermaLink="false">6672f791b5f6f0bede88eabc</guid><category><![CDATA[Training]]></category><category><![CDATA[Scholarly Comms]]></category><pubDate>Tue, 25 Jun 2024 12:05:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9afeef_56246d645f1042dabd9a00ed5535fb6f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Baldwin</dc:creator></item><item><title><![CDATA[What was hot in May 2024? A look back at the latest marketing and scholcomms news]]></title><description><![CDATA[Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.]]></description><link>https://www.internationalbunch.com/post/what-was-hot-in-may-2024-a-look-back-at-the-latest-news</link><guid isPermaLink="false">665dbbad6a4d8e78779f17f2</guid><category><![CDATA[Scholarly Comms]]></category><category><![CDATA[Marketing]]></category><pubDate>Tue, 11 Jun 2024 13:23:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9afeef_b7173210ba184cc8ac4d27d771d5f790~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma James</dc:creator></item><item><title><![CDATA[Embracing Collaboration at University Press Redux 2024]]></title><description><![CDATA[Join Hannah as she explores the highlights (including the ceilidh!) of University Press Redux 2024.]]></description><link>https://www.internationalbunch.com/post/embracing-collaboration-at-university-press-redux-2024</link><guid isPermaLink="false">664f11b7df4a7ef69dfeb96b</guid><category><![CDATA[Scholarly Comms]]></category><pubDate>Wed, 29 May 2024 07:57:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_382bf12bbbca4ff194535db2fd32b3d3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Baldwin</dc:creator></item><item><title><![CDATA[Stay relevant while living in a post-digital world]]></title><description><![CDATA[How does a brand continue to engage and position itself to such a diverse use base in a post-digital world?]]></description><link>https://www.internationalbunch.com/post/staying-relevant-while-living-in-a-post-digital-world</link><guid isPermaLink="false">661d3499af3f5a26aa8136c5</guid><category><![CDATA[Marketing]]></category><pubDate>Tue, 14 May 2024 10:09:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_d4c3407beeb146d49ec36b61f2bc2119~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[What was hot in April 2024? A look back at the latest marketing and scholcomms news]]></title><description><![CDATA[Join me in looking back at what was hot in April 2024 in marketing and scholarly communications.]]></description><link>https://www.internationalbunch.com/post/what-was-hot-in-april-2024-a-look-back-at-the-latest-news</link><guid isPermaLink="false">6631fa073b778e82435850de</guid><category><![CDATA[Scholarly Comms]]></category><category><![CDATA[Marketing]]></category><pubDate>Fri, 10 May 2024 14:08:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9afeef_9cc239422bed49e1b1d2dfbf8b4b444d~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emma James</dc:creator></item><item><title><![CDATA[Meet Hannah at #Redux2024!]]></title><description><![CDATA[Join Hannah Baldwin at her first event since becoming Director of Marketing Success at The International Bunch.]]></description><link>https://www.internationalbunch.com/post/meet-hannah-at-redux2024</link><guid isPermaLink="false">663c8d400a815cb699eccb9b</guid><category><![CDATA[Team]]></category><category><![CDATA[Events]]></category><pubDate>Fri, 10 May 2024 11:14:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_4a4b316ca340465cb28f680fe596c3c7~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Baldwin</dc:creator></item><item><title><![CDATA[Hannah Baldwin joins The International Bunch]]></title><description><![CDATA[Yep, you did read that right! We are beyond excited to announce that Hannah Baldwin is joining our team. ]]></description><link>https://www.internationalbunch.com/post/hannah-baldwin-joins-the-international-bunch</link><guid isPermaLink="false">6630eb65704abd8f853b6508</guid><category><![CDATA[Team]]></category><pubDate>Wed, 01 May 2024 08:39:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_be78679b135b4e288c14c722825dfb1a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[What was hot in March 2024? A look back at the latest news]]></title><description><![CDATA[AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.]]></description><link>https://www.internationalbunch.com/post/monthly-hot-topics-and-industry-news-march-2024</link><guid isPermaLink="false">6613c8698d5ccf73204d11f3</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Scholarly Comms]]></category><pubDate>Wed, 10 Apr 2024 09:35:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9afeef_317c6302733341ea9defc2035599986d~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Megan Taylor</dc:creator></item><item><title><![CDATA[Are you compliant with the European Accessibility Act? The 2025 deadline is fast approaching.]]></title><description><![CDATA[Data and accessibility expert Will Awad talks about the European Accessibility Act and its impact on publishers.]]></description><link>https://www.internationalbunch.com/post/are-you-compliant-with-the-european-accessibility-act-the-2025-deadline-is-fast-approaching</link><guid isPermaLink="false">660157eb1f1821e98db20e95</guid><category><![CDATA[DEIA]]></category><category><![CDATA[Publishing]]></category><pubDate>Tue, 26 Mar 2024 11:10:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_ce37d0c207524c5593998dedc7233167~mv2.jpg/v1/fit/w_749,h_749,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[Only 25% of publishers use ALT text on social media]]></title><description><![CDATA[Out of the eight publishers we analyzed, only 25% (2) used ALT text on most imagery in social media.]]></description><link>https://www.internationalbunch.com/post/only-25-of-publishers-use-alt-text-in-social-media</link><guid isPermaLink="false">65e873a085c752c0863c8ef6</guid><pubDate>Wed, 20 Mar 2024 15:09:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/af4f2c_64b2b05306934c278d87dd8f577e50f0~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lou Peck</dc:creator></item><item><title><![CDATA[A day in the life of a marketer: Christina Emery]]></title><description><![CDATA[Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.]]></description><link>https://www.internationalbunch.com/post/a-day-in-the-life-of-a-marketer-christina-emery</link><guid isPermaLink="false">65ddd26894f0d456765a1cc4</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Publishing]]></category><category><![CDATA[Academic Marketing]]></category><category><![CDATA[Scholarly Comms]]></category><category><![CDATA[Open Marketing]]></category><pubDate>Mon, 18 Mar 2024 09:33:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11b8e0_0fe474334df0407c8e228fbc29d5319b~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Christina Emery</dc:creator></item></channel></rss>