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5 – 12 January Marketing and ScholComms news round up

Updated: Jan 26


Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity; A recent study has shown that 75% of consumers are concerned about fake reviews; Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.

 

Marketing

There is a growing concern about fabricated reviews among consumers. A recent study has shown that 75% of people are concerned about fake reviews, with 69% also concerned about fake images.

 

Looking to build a new website in 2024? Hubspot shares its tips and methods on how to create a website that converts.

 

Microsoft has announced some new AI tools to enhance retail shopping.

 

Is AI the key to worker productivity? OpenAI has announced a new product, ChatGPT Team, designed to be a collaborative workspace designed to improve worker productivity.

 

Third-party cookies are being restricted in 2024. Right now, Google is offering reduced depreciation trials for sites that have functionality problems. Search Engine Journal shares more.

 

Looking to incorporate how to videos into your marketing strategy? Neal Schaffer shares his tips.

 

Video marketing is likely to reign supreme in 2024. Neal Schaffer shares 50 stats about video marketing that you should be aware of this year.

 

Scholarly communications

 

This year’s APE conference in Berlin explored the link between the Sustainable Development Goals and scholarly publishing.

 

The Scholarly Kitchen explores the role of trust in the scholarly publishing landscape, providing discussion on delisted journals, deceptive journals and APCs.

 

Rising academic publishing costs are resulting in calls for not-for-profit models in Europe, but is that really the answer? Rob Johnson explains that it may not be cheaper, but that also may not necessarily be a bad thing.

 

Andy Tattersall implores journalists to properly cite research in order to make news more credible.

 

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

 

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