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What was hot in April 2024? A look back at the latest marketing and scholcomms news

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Discover the latest marketing and scholcomms news



May has snuck up on us like a bad cold. Seriously, where has all the time gone? In my case, I’m preparing to stockpile hay fever medication to ward off the evil pollen invading my house over the next few months!



So, what’s been going on in our ever-evolving ecosystem? The Chartered Institute of Library and Information Professionals (CILIP) will soon be introducing their new CEO. Publisherspeak UK 2024 – an unconference-style event for scholarly publishers from Kriyadocs – will also be taking place this May. In addition, the newest iteration of the LDN publishing apprenticeship programme has launched.

 

Meanwhile, third-party cookies – are they out or are they in? Better prepare either way.

 

We’ve got some news of our own to share:


  • Hannah Baldwin, who headed up global marketing at the Royal Society of Chemistry, has joined us as our new Director of Marketing Success! You can learn more about Hannah in her welcome blog

  • Nuree Gulshanara, who has worked with Lou for the past few years, sadly died last week. We'll miss her immensely and we'll be making a tribute to her soon. For those who would like to can donate to help support her legacy.

 

Without further ado, let's uncover insightful new studies, updates across our industry, fun facts, and hot events in this month's update to keep you on your toes.


 

Scholarly communications

What’s happening in the ever-changing world of scholarly communications? We’ve done the news trawl, so you don’t have to:

 

The logo for Publisherspeak. It includes the word 'publisherspeak' in a yellow thought bubble and below says 'A Kriyadocs community initiative'

 

Marketing

From AI to influencer marketing – find out what everyone in marketing was talking about in April:


A plate of different-coloured cookies

 

Did you know?

Our monthly pick of unusual and surprising news to tickle your brainbox!

 

An image of Shamrock, a key lime green golden retriever puppy, next to her siblings.
Image credits: https://people.com/green-golden-retriever-puppy-named-shamrock-8635491
  • A golden retriever has given birth to a key-lime-green puppy. She’s been named Shamrock by her very proud new owners. Sadly, her colour has faded since then!

  • How do we identify bitter flavours? New research has revealed more information about the detailed protein structure of the TAS2R14 taste receptor. The findings may be instrumental in future drug development involving taste receptors.

  • Have you ever seen your pet count to ten? It turns out it may not be totally out of the realm of possibility. New research has shown that rats have discrete number sense.

  • Mushroom circles have long been associated with the world of fantasy and fairies, but is it really something supernatural that causes this phenomenon? Science Focus dived into what causes ‘fairy circles’ in their article, exploring the science behind the magic.

 

Events and training highlights

7–8 May 2024

ALPSP


15–16 May 2024

ALPSP


17 May 2024

CILIP

 

21 May 2024

ALPSP

 

21 May 2024

Kriyadocs


2931 May, Boston, USA

SSP

 

Keep up-to-date with the latest news with next month’s blog. Sign up and receive alerts as and when we publish content. In the meantime, why not check out our previous posts? 

 

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