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15 – 22 December Marketing and ScholComms news round up

Updated: Jan 25


Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Marketing Week shares insight into what marketers may expect on the job search during 2024; according to recent statistics, 63% of people still aren’t prepared for changes to cookies due to take place in 2024; The Scholarly Kitchen shares more information about the Society for Scholarly Publishing’s social media survey.

 

Marketing


The marketing recruitment world was bleak in 2023 according to both marketers seeking new roles and recruiters. Is 2024 going to be any better? Marketing Week shares insight into what marketers may expect on the job search during 2024.

 

With marketers worldwide increasingly focusing on sustainability, 2024 is a great opportunity to review current practices and what we can do to become more sustainable. Marketing Week explores some strategies marketers can employ to create more sustainable media plans in 2024.

 

How are marketers preparing for a world where cookieless personalization is essential? According to recent statistics, 63% of people still aren’t prepared for changes to cookies due to take place in 2024.

 

How can you ensure the success of your PPC efforts in 2024? Hubspot’s guide to keyword research may be just what you need.

 

Neal Schaffer shares his best picks on podcasts to inspire your marketing in 2024.


Scholarly Communications

 

The Society of Scholarly Publishing has launched the AI in Scholarly Publishing Community of Interest (CoIN). The Scholarly Kitchen shares more.

 

The Scholarly Kitchen shares more information about the Society for Scholarly Publishing’s social media survey. Results include insights into most popular platforms, platforms with most engagement and more.

 

The American Physical Society will launch journal access without costs for scientists in more than 100 lower income and middle income countries. Scope Knowledge Speak shares more.

 

How has the culture of academic publishing evolved and been presented through 2023? The LSE Impact Blog shares its 2023 year in review.

 

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

 

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