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1 – 8 December Marketing and ScholComms news round up

Updated: Dec 11, 2023


Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

A recent report shows that 79% of major marketing executives have seen an increase in their return on investment using AI tools. Spotify launched its annual Spotify Wrapped, and then announced a round of layoffs in the same week. Google has recently introduced Gemini, an advanced AI model that has ‘multimodal understanding.’ Gemini Pro has been added to Google Bard. A new whitepaper has been launched by MIT Press – ‘Access to Science and Scholarship: Key Questions about the Future of Research Publishing.’


Marketing


Spotify launched its annual Spotify Wrapped last week, a campaign in which every Spotify user gets an overview of their listening habits for the year. In the same week, Spotify announced a round of layoffs.


How can you use competitor analysis to boost your PPC efforts? Hubspot shares some advice.


Could AI actually be a good thing for your company’s return on investment? A recent report shows that 79% of major marketing executives have seen an increase in their return on investment using AI tools.


Google has recently introduced a new tool to its repertoire: Gemini, an advanced AI model that has ‘multimodal understanding.’ Gemini Pro has been added to Google Bard.


With 2024 just on the Horizon, how can you elevate your social media marketing? Neal Schaffer shares his recommendations for the best social media analytics tools to allow you an enhanced insight into your social media performance.


Scholarly communications


Richard Poynder explores the reasons why he’s giving up on the open access movement. He argues that ‘The OA dream of “universal open access” remains a dream and seems likely to remain one.


How do racial stereotypes effect mental wellbeing? Dianndra Roberts explores the topic for The Scholarly Kitchen.


A new whitepaper has been launched by MIT Press – ‘Access to Science and Scholarship: Key Questions about the Future of Research Publishing.’


A recent study from Iris.ai shows that around 57% of AI users aren’t happy with their tool of choice. The same study has also shown that the tool of choice for assisting in research is ChatGPT. As a whole, the verdict is that chat-based AI is currently not sufficient for scientific research.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

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