27 October – 3 November Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
91% of consumers refuse to buy from brands who have intrusive ads; Hubspot shares its tips on how to start your podcast on Spotify for free; Waitrose explains the thought process behind its 2023 Christmas ad.
Marketing
Too often marketers forget their customers are people, not ‘targets’
In this piece for Marketing Week, Helen Edwards explores the importance of a brand’s internal language, and the repercussions of failing to do so as was the case with NatWest and Nigel Farage.
https://www.marketingweek.com/marketers-forget-customers-people-targets/
‘More fun and modern’: Waitrose on its party-focused Christmas ad
It’s that time of year again: major brands throughout the globe are creating ads for the holiday season. Waitrose explains the thought process behind its 2023 Christmas ad.
https://www.marketingweek.com/waitrose-party-christmas-ad/
91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads
A recent report from Wunderkid shows that it may be time for brands to stop with the intrusive advertisements. 91% of consumers refuse to buy from brands who have intrusive ads.
How to start a podcast on Spotify for free [+ expert insight]
Podcasts can be beneficial for marketing and connecting with your audience. How can you get started? Hubspot shares its tips on how to start your podcast on Spotify for free.
https://blog.hubspot.com/marketing/how-to-start-a-podcast-on-spotify
Twitter analytics: 6 actionable ways to leverage them
How can you harness X analytics and amplify your social media marketing? Neal Schaffer shares 6 ways to take advantage of them.
https://nealschaffer.com/twitter-analytics/
15 best AI text generators (free and paid)
AI text generators can be helpful for marketers. Neal Schaffer shares some of the best AI text generators on the market to leverage.
https://nealschaffer.com/ai-text-generator/
Scholarly communications
Social media ennui – the end of academic social media?
Is it the end of academic social media as we know it? Are we entering a new age? David Beer shares their thoughts for the LSE Impact Blog.
Be ready for UKRI’s new open access policy
How can you prepare for UKRI’s new open access policy? Anna Hughes provides guidance for researchers in this piece for Research Information.
https://www.researchinformation.info/analysis-opinion/be-ready-ukri-s-new-open-access-policy
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?