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3 - 22 November Marketing and ScholComms news round up

Updated: Jan 25


Welcome to our handpicked selection of marketing and scholcomms news from the past few weeks. These are all free to access articles, so click through and explore.

Bing has recently implemented AI to help write custom search snippets; Jisc is hosting a webinar to explore AI in libraries; The LIBER Annual Conference has now opened Call for Proposals for the 53rd edition taking place next year.


Marketing

Why do marketers make great general managers? Speakers at the Marketing Society’s Global Conference share their thoughts.


The iconic John Lewis Christmas advert has reached its highest effectiveness in 3 years.


Marketers everywhere are increasingly harnessing AI to support their marketing campaigns. Neal Schaffer explores some recommendations for AI content writers in a new blog post.


Bing has recently implemented AI to help write custom search snippets.


Instagram has introduced some new ways to create content through its reels, photos, stories and more.


YouTube is introducing new policies that creators must follow when using AI generated content.


How can you write an incredible professional bio? HubSpot shares some examples to inspire you.


How many marketers are using AI? A recent study finds that 88% of marketing professionals are harnessing AI.


Scholarly communications


cOAlition S has unleashed its ‘Towards responsible publishing’ manifesto. Chefs from The Scholarly Kitchen weigh in with their thoughts.


How can we harness open research and AI developments in tandem? Hong Zhou shares guidance in this article for The Scholarly Kitchen.


How can we be authentic at work while also being true to ourselves? Juanita Goossens-Roach shares her thoughts for The Scholarly Kitchen.


The LIBER Annual Conference has now opened Call for Proposals for the 53rd edition taking place next year.


Jisc is hosting a webinar to explore AI in libraries.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

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