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22 November – 1 December Marketing and ScholComms news round up

Updated: Jan 25


Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

The Open Science Charter has been launched by the Frontiers Research Foundation, urging worldwide adoption of open access; research from ITV and System1 has unveiled that environmental messaging does not impact how effective an advertisement is; Writefull, an ‘AI-based academic language service,’ has been acquired by Digital Science.


Marketing


Could TikTok become the new home of B2B marketing? It seems that the TikTok team are hoping so, following a recent LinkedIn takeover where the quirky app went into ‘professional mode.’


Research from ITV and System1 has unveiled that environmental messaging does not impact how effective an advertisement is.


Research from OnlyAccounts.io has shown that 95% of people who use the internet have used social media platforms. This is a 4% increase on the previous year.


Data has revealed that 90% of the British public is unaware of how their data is used by companies.


Are you undertaking any surveys right now? Hubspot shares their tips on how to increase completion rates in this blog post.


Scholarly communications


The Open Science Charter has been launched by the Frontiers Research Foundation. The charter is designed to encourage governments, funders, research institutions and more to adopt open access on a global scale.


Writefull, an ‘AI-based academic language service,’ has been acquired by Digital Science.


Chefs from The Scholarly Kitchen share their best books of 2023.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

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