22 - 29 December Marketing and ScholComms news round up

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Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

How can you elevate your Instagram strategy in 2024? Neal Schaffer shares some key statistics to be aware of in the coming year; The LSE Impact Blog explores the effect of generative AI in higher education in its 2023 year in review. Hubspot shares some new data on the main types of AI generated content in marketing.

Marketing

TSB’s ‘The elephant in the room’ voted your marketing campaign of 2023

Readers of Marketing Week have voted for TSB’s ‘The elephant in the room’ to be their marketing campaign for 2024.

https://www.marketingweek.com/tsb-campaign-of-the-year-2023/

6 ways Coca-Cola uses generative AI for advertising and marketing

Learn how leading brand Coca-Cola has been using generative AI in its marketing this year.

https://www.searchenginejournal.com/6-ways-coca-cola-uses-generative-ai-for-advertising-and-marketing/504696/

Google SGE and generative AI in search: what to expect in 2024

Google’s Search Generative Experience will be important for marketers to know about in 2024. Discover how it may impact your marketing in 2024 to stay ahead of the curve.

https://www.searchenginejournal.com/google-sge-and-generative-ai-in-search-what-to-expect-in-2024/504578/

31 definitive Instagram statistics for 2024 you should know – and why

How can you elevate your Instagram strategy in 2024? Neal Schaffer shares some key statistics to be aware of in the coming year.

https://nealschaffer.com/instagram-statistics/

The top types of AI generated content in marketing [new data, examples and tips]

What are the main types of AI generated content in marketing? Hubspot shares some new data.

https://blog.hubspot.com/marketing/top-types-of-ai-generated-content-in-marketing?hubs_content=blog.hubspot.com%2F&hubs_content-cta=The%20Top%20Types%20of%20AI-Generated%20Content%20in%20Marketing%20%5BNew%20Data%2C%20Examples%20%26%20Tips%5D

Scholarly communications

EBSCO Information Services unveils Innovative AI Center for Clinical Decisions

EBSCO has launched its Clinical Decisions Dyna Innovation Center, which brings together clinical and healthcare experts to investigate ‘the integration of AI technology into point of care resources.’

https://www.knowledgespeak.com/news/ebsco-information-services-unveils-innovative-ai-center-for-clinical-decisions/

2023 in review – the impact of generative AI on higher education

The LSE Impact Blog explores the effect of generative AI in higher education in its 2023 year in review.

https://blogs.lse.ac.uk/impactofsocialsciences/

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?