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22 - 29 December Marketing and ScholComms news round up

Updated: Jan 25


Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

How can you elevate your Instagram strategy in 2024? Neal Schaffer shares some key statistics to be aware of in the coming year; The LSE Impact Blog explores the effect of generative AI in higher education in its 2023 year in review. Hubspot shares some new data on the main types of AI generated content in marketing.


Marketing


Readers of Marketing Week have voted for TSB’s ‘The elephant in the room’ to be their marketing campaign for 2024.

 

Learn how leading brand Coca-Cola has been using generative AI in its marketing this year.

 

Google’s Search Generative Experience will be important for marketers to know about in 2024. Discover how it may impact your marketing in 2024 to stay ahead of the curve.

 

How can you elevate your Instagram strategy in 2024? Neal Schaffer shares some key statistics to be aware of in the coming year.

 

What are the main types of AI generated content in marketing? Hubspot shares some new data.

 

Scholarly communications

 

EBSCO has launched its Clinical Decisions Dyna Innovation Center, which brings together clinical and healthcare experts to investigate ‘the integration of AI technology into point of care resources.’

 

The LSE Impact Blog explores the effect of generative AI in higher education in its 2023 year in review.

 

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

 

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