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12 - 26 January Marketing and ScholComms news round up

Updated: Jan 29


Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday; A recent study has shown that 40% of consumers are using TikTok for searching purposes, with 64% of Gen Z using TikTok for this purpose; Jisc has created a range of downloadable resources designed to help the transition to open access which will help publishers to better comply with UKRI policies.

 

Marketing

 

What roles are in demand in marketing in 2024? Recent data has revealed that chief revenue officers and growth marketers are highly sought after by brands looking to enhance growth.

 

Short form video is on the rise, with global ad spend on short form video expected to grow by 50% by 2028.

 

Website owners have been reporting a bug where Google has been de-ranking websites from search results throughout the weekend, only to be restored to normal on Monday.

 

A recent study has shown that 40% of consumers are using TikTok for searching purposes, with 64% of Gen Z using TikTok for this purpose.

 

Neal Schaffer shares 21 stats to help guide your marketing on X in 2024.

 

TikTok has been spotted testing 30 minute long uploads.

Scholarly communications

 

The European Association of Science Editors (EASE) has collaborated with the Coalition for Diversity and Inclusion in Scholarly Communication (C4DISC) to launch its Equity, Diversity and Inclusion (EDI) survey. The survey aims to ‘uncover valuable insights that will guide efforts to create a more equitable scientific environment,’ Scope Knowledge Speak reports.

 

Jisc has created a range of downloadable resources designed to help the transition to open access. The resources will help publishers to better comply with UKRI policies.

 

Several publishers respond to the ‘Towards Responsible Publishing’ proposal set out by Plan S.


How are organizations preparing to make publications and services compliant with the European Accessibility Act (EAA)? Several members of the Society for Scholarly Publishing (SSP) Diversity, Equity, Inclusion and Accessibility (DEIA) Accessibility Subcommittee weigh in.

 

UKSG reveal some of the results of its recent DEIA audit and outlines how it intends to further implement DEIA into its work and culture.

 

 

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

 

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