Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
This week, X (formerly known as Twitter) has been full of disinformation about the Israel-Hamas war; marketing leaders say that you should ‘trust your gut’ when it comes to protecting your wellbeing during the job hunt; the Directory of Open Access Journals (DOAJ) has introduced a new model to support libraries in ensuring sustainable open access.
Marketing
People often turn to social media as source of news – that doesn’t mean that it’s always reliable. This week, X (formerly known as Twitter) has been full of disinformation about the Israel-Hamas war.
Many brands believe we need an alternative to the traditional sales funnel as it is no longer reflective of the customer journey for B2B buyers and it’s not ‘customer centric.’
How can you ensure that you are taking care of yourself when searching for a new role? Marketing leaders say that you should ‘trust your gut’ when it comes to protecting your wellbeing during the job hunt.
When a page asks you to accept cookies, do you think first? Recent statistics have shown that in the UK, 56% of consumers accept cookies without even giving it a second thought.
How can you use X for business? Neal Schaffer shares some of his top tips.
Tempted to use AI to help your marketing? Neal Schaffer shares 23 tools you can use.
How can you measure the effectiveness of your content? Discover 7 key metrics to consider.
Discover the latest security updates to Wordpress in this article from Search Engine Journal.
Scholarly communications
The Directory of Open Access Journals (DOAJ) has introduced a new model to support libraries in ensuring sustainable open access.
Danny Kingsley argues for the LSE Impact Blog that generative AI tools such as ChatGPT are another scapegoat for research assessment, and is ‘simply holding a mirror to issues already plaguing the current scholarly publishing system.’
Roohi Ghosh argues that there is an urgent need for transformation in peer review.
How can scholarly societies handle AI in the future? Robert Harington shares his thoughts for The Scholarly Kitchen.
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content