6 – 13 October Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
This week, X (formerly known as Twitter) has been full of disinformation about the Israel-Hamas war; marketing leaders say that you should ‘trust your gut’ when it comes to protecting your wellbeing during the job hunt; the Directory of Open Access Journals (DOAJ) has introduced a new model to support libraries in ensuring sustainable open access.
Marketing
The Israel-Hamas War is drowning X in disinformation
People often turn to social media as source of news – that doesn’t mean that it’s always reliable. This week, X (formerly known as Twitter) has been full of disinformation about the Israel-Hamas war.
https://www.wired.com/story/x-israel-hamas-war-disinformation/
‘It’s not customer centric’: B2B brands on why an alternative to the funnel is needed
Many brands believe we need an alternative to the traditional sales funnel as it is no longer reflective of the customer journey for B2B buyers and it’s not ‘customer centric.’
https://www.marketingweek.com/b2b-brands-alternative-funnel/
‘Trust your gut’: marketing leaders on prioritizing wellbeing when job hunting
How can you ensure that you are taking care of yourself when searching for a new role? Marketing leaders say that you should ‘trust your gut’ when it comes to protecting your wellbeing during the job hunt.
https://www.marketingweek.com/marketing-leaders-prioritising-wellbeing-job-hunting/
56% of UK consumers always accept cookies without thinking
When a page asks you to accept cookies, do you think first? Recent statistics have shown that in the UK, 56% of consumers accept cookies without even giving it a second thought.
How to use Twitter for business: 15 definitive tips to help you master Tweeting
How can you use X for business? Neal Schaffer shares some of his top tips.
https://nealschaffer.com/how-to-use-twitter-for-business/
23 free AI tools for marketing to try out today
Tempted to use AI to help your marketing? Neal Schaffer shares 23 tools you can use.
https://nealschaffer.com/free-ai-tools/
7 key metrics in measuring content effectiveness
How can you measure the effectiveness of your content? Discover 7 key metrics to consider.
https://www.searchenginejournal.com/7-key-metrics-in-measuring-content-effectiveness/498016/
Wordpress 6.3.2 security update for 8 vulnerabilities
Discover the latest security updates to Wordpress in this article from Search Engine Journal.
https://www.searchenginejournal.com/wordpress-6-3-2-security-update-for-8-vulnerabilities/498398/
Scholarly communications
DOAJ introduces new support model for libraries to foster sustainable OA
The Directory of Open Access Journals (DOAJ) has introduced a new model to support libraries in ensuring sustainable open access.
Generative AI – the latest scapegoat for research assessment
Danny Kingsley argues for the LSE Impact Blog that generative AI tools such as ChatGPT are another scapegoat for research assessment, and is ‘simply holding a mirror to issues already plaguing the current scholarly publishing system.’
The peer review renaissance: an urgent call for transformation
Roohi Ghosh argues that there is an urgent need for transformation in peer review.
AI and scholarly societies
How can scholarly societies handle AI in the future? Robert Harington shares his thoughts for The Scholarly Kitchen.
https://scholarlykitchen.sspnet.org/2023/10/11/ai-and-scholarly-societies/
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content