22 – 29 September Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.
A recent study from YouGov shows that two in five podcast consumers avoid listening to advertising. Hubspot shares some new marketing jobs that focus on AI. Haseeb Irfanullah argues that human dependent peer review is inequitable and unsustainable, and that AI based peer review could eventually be a suitable alternative. Charles Fox argues his case for double anonymized peer review being used more as a way to reduce the bias present in peer review.
Marketing
Nearly half of podcast listeners choose to skip ads
A recent study from YouGov shows that two in five podcast consumers avoid listening to advertising. A small percentage say that advertising is unintrusive in podcasts.
https://www.marketingweek.com/podcast-ad-avoidance/
Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks
A new study shares that contextual driven YouTube campaigns generate more attention than benchmarks across industry – 28% to be exact.
New marketing jobs that could focus on AI [data + examples]
AI has changed the marketing industry in many ways, sometimes leaving marketers to feel a little uncertain about what the future holds. Hubspot shares some new marketing jobs that focus on AI.
7 in depth content marketing tips [+real life examples]
How can you revamp your content marketing? Discover helpful tips from Neal Schaffer in this blog post.
https://nealschaffer.com/content-marketing-tips/
20 easiest ways how to go viral on TikTok
Learn about some tips on how you can go viral on TikTok with this blog post.
https://nealschaffer.com/how-to-go-viral-on-tiktok/
Scholarly communications
Ending human-dependent peer review
Is it time to replace human dependent peer review? Haseeb Irfanullah argues that human dependent peer review is inequitable and unsustainable, and that AI based peer review could eventually be a suitable alternative.
https://scholarlykitchen.sspnet.org/2023/09/29/ending-human-dependent-peer-review/
Guest post – striking a balance: humans and machines in the future of peer review and publishing
With AI becoming increasingly prominent in scholarly publishing, how can we ensure a balance between humans and machines in the future of peer review? This blog post for Peer Review Week explores this topic in depth for The Scholarly Kitchen.
EBSCO Information Services explores generative artificial intelligence (AI) opportunities
EBSCO has begun to integrate AI into its product portfolio, exploring the potential of generative AI.
Double anonymous review is an effective way of combating status bias in scholarly publishing
Following a recent study of double and single anonymous peer review conducted at the British Ecological Society, Charles Fox argues his case for double anonymized peer review being used more as a way to reduce the bias present in peer review.
Making retraction data freely accessible – why Crossref’s acquisition of the Retraction Watch database is a big step forward
Crossref’s acquisition of Retraction Watch is a major step forward, according to Ivan Oransky and Rachael Lammey in this article for the LSE Impact Blog.
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content