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22 – 29 September Marketing and ScholComms news round up

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

A recent study from YouGov shows that two in five podcast consumers avoid listening to advertising. Hubspot shares some new marketing jobs that focus on AI. Haseeb Irfanullah argues that human dependent peer review is inequitable and unsustainable, and that AI based peer review could eventually be a suitable alternative. Charles Fox argues his case for double anonymized peer review being used more as a way to reduce the bias present in peer review.


Marketing


A recent study from YouGov shows that two in five podcast consumers avoid listening to advertising. A small percentage say that advertising is unintrusive in podcasts.


A new study shares that contextual driven YouTube campaigns generate more attention than benchmarks across industry – 28% to be exact.


AI has changed the marketing industry in many ways, sometimes leaving marketers to feel a little uncertain about what the future holds. Hubspot shares some new marketing jobs that focus on AI.


How can you revamp your content marketing? Discover helpful tips from Neal Schaffer in this blog post.


Learn about some tips on how you can go viral on TikTok with this blog post.


Scholarly communications


Is it time to replace human dependent peer review? Haseeb Irfanullah argues that human dependent peer review is inequitable and unsustainable, and that AI based peer review could eventually be a suitable alternative.


With AI becoming increasingly prominent in scholarly publishing, how can we ensure a balance between humans and machines in the future of peer review? This blog post for Peer Review Week explores this topic in depth for The Scholarly Kitchen.


EBSCO has begun to integrate AI into its product portfolio, exploring the potential of generative AI.


Following a recent study of double and single anonymous peer review conducted at the British Ecological Society, Charles Fox argues his case for double anonymized peer review being used more as a way to reduce the bias present in peer review.


Crossref’s acquisition of Retraction Watch is a major step forward, according to Ivan Oransky and Rachael Lammey in this article for the LSE Impact Blog.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content

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