8–22 September Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.
TikTok has collaborated with Wikipedia to ensure that content on the platform is more informative for users. X may soon introduce paid subscriptions for users to continue using the platform. A collaboration between cOAlition S, Jisc and PLOS has been established to create a working group that ‘will undertake the crucial task of identifying innovative business models and arrangements that facilitate a more inclusive approach to sharing knowledge.’ Crossref has acquired the Retraction Watch database intending to make it more publicly available.
Marketing
Only one in five CMO-CFO relationships are truly collaborative
We all know how important collaboration is for successful marketing. Yet, statistics show that just one in five relationships between CMOs and CFOs are collaborative.
https://www.marketingweek.com/cmo-council-cfo-relationship/
Unilever calls on influencers to speak up on sustainability as ‘greenhushing' persists
Unilever is urging influencers to talk more about sustainability and has established a ‘coalition of partners’ to help people have more confidence when talking about this vital issue.
https://www.marketingweek.com/unilever-influencers-sustainability-greenhushing/
Report reveals generational divide in trust around advertising
A report shows a major divide between generations in the amount of trust around advertising, with consumers from 35-54 years old having more concern over data privacy than those in the younger and older generations.
https://www.marketingweek.com/report-generational-divide-trust-advertising/
Elon Musk says Twitter, now X, could charge all users subscription fees
X, formerly known as Twitter, will potentially require users to pay a subscription fee to use the platform.
https://www.theguardian.com/technology/2023/sep/19/elon-musk-twitter-x-subscription-fees-users-posts
TikTok has quietly been inserting Wikipedia snippets into search results
TikTok has collaborated with Wikipedia to ensure that content on the platform is more informative for users.
https://www.theverge.com/2023/9/13/23871880/tiktok-search-engine-wikipedia-snippets-google
Marketers are unaware of how to prepare for Google’s cookie deprecation
Are marketers prepared for the great cookie deprecation? Recent studies show that they are not, with only 36% of marketers confirming that they feel prepared for the change.
Three-quarters of firms delay AI due to ethics concerns
Many firms are delaying the use of AI as they are concerned about the ethical implications.
How to perform a complete content audit for 2023
How can you successfully audit your content? Neal Schaffer shares his guidance.
https://nealschaffer.com/content-audit/
67 best blog post ideas to get more traffic and leads
Take inspiration from Neal Schaffer’s recent blog post on potential ideas for your blog posts.
https://nealschaffer.com/blog-post-ideas-topics/
Scholarly communications
Guest post – open access to university press frontlists: a call to action
Guest authors for The Scholarly Kitchen urge university presses and libraries to create a future of open access monographs.
Guest post – reputation and publication volume at MDPI and Frontiers
Christos Petrou explores the link between reputation and publication volume at MDPI and Frontiers in this blog post for The Scholarly Kitchen.
Publishers, don’t use AI detection tools!
AVI Staiman argues that publishers should not use AI detection tools, arguing that ‘the challenges offered by artificial intelligence require a different approach than that seen for plagiarism detection.’
https://scholarlykitchen.sspnet.org/2023/09/14/publishers-dont-use-ai-detection-tools/
Global publishing and journalism organizations unite to release comprehensive Global Principles for Artificial Intelligence (AI)
26 organizations have partnered with the International Association of Scientific, Technical and Medical Publishers (STM) to release the Global Principles for Artificial Intelligence.
cOAlition S, Jisc, and PLOS collaborate to establish working group beyond article-based charges
A collaboration between cOAlition S, Jisc and PLOS has been established to create a working group that ‘will undertake the crucial task of identifying innovative business models and arrangements that facilitate a more inclusive approach to sharing knowledge.’
Crossref acquires Retraction Watch database, unveiling a new era of research integrity
Crossref has acquired the Retraction Watch database with the goal to make it more publicly available.
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content