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8–22 September Marketing and ScholComms news round up


Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

TikTok has collaborated with Wikipedia to ensure that content on the platform is more informative for users. X may soon introduce paid subscriptions for users to continue using the platform. A collaboration between cOAlition S, Jisc and PLOS has been established to create a working group that ‘will undertake the crucial task of identifying innovative business models and arrangements that facilitate a more inclusive approach to sharing knowledge.’ Crossref has acquired the Retraction Watch database intending to make it more publicly available.


Marketing


We all know how important collaboration is for successful marketing. Yet, statistics show that just one in five relationships between CMOs and CFOs are collaborative.


Unilever is urging influencers to talk more about sustainability and has established a ‘coalition of partners’ to help people have more confidence when talking about this vital issue.


A report shows a major divide between generations in the amount of trust around advertising, with consumers from 35-54 years old having more concern over data privacy than those in the younger and older generations.


X, formerly known as Twitter, will potentially require users to pay a subscription fee to use the platform.


TikTok has collaborated with Wikipedia to ensure that content on the platform is more informative for users.


Are marketers prepared for the great cookie deprecation? Recent studies show that they are not, with only 36% of marketers confirming that they feel prepared for the change.


Many firms are delaying the use of AI as they are concerned about the ethical implications.


How can you successfully audit your content? Neal Schaffer shares his guidance.


Take inspiration from Neal Schaffer’s recent blog post on potential ideas for your blog posts.


Scholarly communications


Guest authors for The Scholarly Kitchen urge university presses and libraries to create a future of open access monographs.


Christos Petrou explores the link between reputation and publication volume at MDPI and Frontiers in this blog post for The Scholarly Kitchen.


AVI Staiman argues that publishers should not use AI detection tools, arguing that ‘the challenges offered by artificial intelligence require a different approach than that seen for plagiarism detection.’


26 organizations have partnered with the International Association of Scientific, Technical and Medical Publishers (STM) to release the Global Principles for Artificial Intelligence.


A collaboration between cOAlition S, Jisc and PLOS has been established to create a working group that ‘will undertake the crucial task of identifying innovative business models and arrangements that facilitate a more inclusive approach to sharing knowledge.’


Crossref has acquired the Retraction Watch database with the goal to make it more publicly available.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content

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