August 25 – September 8 Marketing and ScholComms news round up
Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.
Snapchat will likely soon overtake TikTok as the social media platform with the most growth in 2023; the US Copyright Office is inviting the public to provide their opinions on AI regulations throughout October and November; Erin Osborne-Martin of Wiley Partner Solutions shares information about the Equity Toolkit for Disability Inclusion.
Marketing
TV is no longer a ‘preferred’ ad channel for marketers
For a long time, TV has been a preferred advertising medium. This appears to be changing. Recent statistics from Kantar’s Media Reactions report show that it has recently been losing favor among marketers with just 6% saying that they will increase TV ad spend in 2024.
https://www.marketingweek.com/tv-preferred-ad-channel-marketers/
Global advertising spend forecast to surpass $1trn in 2024
Recent forecasts show that global advertising spend is set to increase by 4.4% next year, with UK advertising spend likely to decline by 1%.
https://www.marketingweek.com/global-advertising-spend-1trn-2024/
Three quarters of marketers’ positive outlook holds steady amid rapid digital acceleration
Statistics show that 76% of marketers are still feeling positive about the future of the marketing industry despite digital acceleration.
Snapchat to dethrone TikTok to become fastest growing social media platform in 2023
Several social media platforms are growing at a rapid rate, but which is growing the fastest? It appears that Snapchat’s growth is soon going to be overtaking TikTok.
US Copyright office invites public to comment on AI
Are extra regulations in AI necessary? The US Copyright Office is inviting the public to provide their opinions throughout October and November.
https://www.searchenginejournal.com/us-copyright-office-to-investigate-ai/495542/#close
7 best content optimization strategies for 2023
How can you best optimize your content? Neal Schaffer shares seven strategies that you can use.
https://nealschaffer.com/content-optimization/
33 leading AI marketing tools to explore
Make the most out of AI in your marketing with these 33 fantastic AI marketing tools.
https://nealschaffer.com/ai-marketing-tools/
15 killer visual marketing strategies for 2023
Take your visual marketing game to the next level with these strategies shared by Neal Schaffer.
https://nealschaffer.com/visual-marketing/
Scholarly communications
Appeals court rules that Library of Congress can no longer require deposit of published works
A new court ruling has declared that the Library of Congress is no longer able to require a deposit of published works.
Breaking down barriers
Erin Osborne-Martin of Wiley Partner Solutions shares information about the Equity Toolkit for Disability Inclusion.
https://blog.alpsp.org/2023/09/breaking-down-barriers.html
From backstage to spotlight: a call to highlight the critical role of research software
More information is needed to understand the value offered by research software, a vital component of research for many. Calls are being put forward for participation in a project that will help to enhance understanding in this key area.
The influencer industry: the quest for authenticity on social media
How can we be authentic on social media in the influencer culture? This article on the LSE impact blog takes a deep dive into authenticity on social media and the ‘economics of influence.’
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content