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August 11 - 25 Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

The Scholarly Kitchen explores the impact that artificial intelligence may have on the publishing workflow; consumer confidence is back on the rise in light of falling inflation and higher interest rates. In addition, our Director of Content and Research, Megan Taylor, alongside Kathrine S.H. Jensen and Sarah Williamson, have published a new paper.


Marketing


Consumer confidence is back on the rise in light of falling inflation and higher interest rates.


Marketing Week explores whether there should be a universal approach to effectiveness in marketing.


A major proportion of marketers use Facebook for their advertising – a staggering 90%.


How can you optimize your email marketing in 2023? Neal Schaffer shares his best practices.


Scholarly communications


Carla Aloe at MDPI shares how moving to a gold open access model helped to grow the Medicina journal.


The Scholarly Kitchen explores the impact that artificial intelligence may have on the publishing workflow.


How can sustainability be incorporated into publishing? The Scholarly Kitchen explores the topic in depth on the blog.


The LSE Impact Blog explores the results of surveys spanning ten years, highlighting what factors are needed to make open science achievable.


Brent Lucia and Matthew Vetta explore the privacy concerns surrounding the new social media platform, Threads.


Our Director of Content and Research, Megan Taylor, alongside Kathrine S.H. Jensen and Sarah Williamson explore how Twitter engagements can provide key insights into research impact in this new article.


Kriyadocs has announced an upcoming conference: Publisherspeak 2023.

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content

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