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July 28 – August 11 Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

The next SSP New Directions in Scholarly Publishing Seminar has been announced. It will be taking place October 4 and 5, 2023 both online and in person; Meta has introduced new targeting rules, requiring users in the EU to specify whether they give consent for targeted advertising; Jisc and Deltathink are launching a review of open access and transitional agreements.


Marketing


According to recent research, employers are now inflating titles to attract less qualified candidates in competitive jobs market.


Meta has introduced new targeting rules, requiring users in the EU to specify whether they give consent for targeted advertising. What kind of impact might this have on marketers?


Research from Optimizely shows that 51% of consumers find that personalised content is ‘boring’ or ‘unhelpful.’ Is it time to reconsider how we create personalised content?


With a rising focus on sustainability in marketing, are marketers prepared? Statistics share that 40% of marketers want to get a marketing qualification related to sustainability, but do not have one at present.


Shopify is another brand that has ventured into the use of AI, having launched an AI commerce assistant.


Neal Schaffer explores how much you should be spending on Facebook ads.


Social media contests can be a great way to generate audience engagement. Neal Schaffer shares a few ideas to engage your audience.


Is TikTok or YouTube the better choice for marketers? Neal Schaffer shares his thoughts.


Scholarly communications


What are the big topics in scholarly communication when it comes to technology and publishing? The ALPSP blog shares some of the key topics to be aware of for the end of 2023.


Writers for the ALPSP blog share key insights surrounding open access, open science and more in this enlightening blog post.


The next SSP New Directions in Scholarly Publishing Seminar has been announced. It will be taking place October 4 and 5, 2023 both online and in person.


Jisc and Deltathink are launching a review of open access and transitional agreements, and will explore the amount of scholarly literature that is open access, how transitional agreements have effected costs at UK higher education providers and more.


Will you be attending the SSP New Directions in Scholarly Publishing Seminar?


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content

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