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July 14 – 28 Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

Twitter has rebranded to ‘X.’ More than 53% of marketing managers say they are sidelined when making strategic decisions but are still implementing the strategies they had no input in; the UK government has launched a plan to deal with illegal ads and enhance child safety when on the internet; the newest edition of Best Practices for Peer Review of Scholarly Books from the Association of University Presses is now available to access.


Marketing


The UK government has launched a plan to deal with illegal ads and enhance child safety when on the internet.


Consumer confidence in brands has dropped throughout July.


Twitter recently rebranded to ‘X.’ Experts question the logic in this move from a branding perspective.


Experts warn about the dangers of using AI in market mix modelling (MMM).


More than 53% of marketing managers say they are sidelined when making strategic decisions but are still implementing the strategies they had no input in.


How are marketers preparing for AI in search? Hubspot shares some steps that marketers are taking.


What are some of the best social media and digital marketing conferences out there for marketers? Neal Schaffer shares some to be aware of.


What are some AI tools that could be beneficial for businesses? Neal Schaffer shares some of his top picks.


Scholarly communications


A report has recently been shared that explores the spending on content in the library market in 2023.


Kaitlin Thaney explores the impact that having open access at ‘any cost’ has on the scholarly publishing community.


The newest edition of Best Practices for Peer Review of Scholarly Books from the Association of University Presses is now available to access.


Wiley has launched some new initiatives, including the Innovation Certification in Scholarly Publishing.


What can we expect in the future from generative AI? Chefs from The Scholarly Kitchen share their thoughts.


Chefs from The Scholarly Kitchen share their thoughts about social media and the myriad of options available.


What do you think about the recent Twitter rebrand – a good or a bad idea?


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content



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