29 September - 6 October Marketing and ScholComms news round up

Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Google has released its newest core algorithm update which is likely to be unleashed over the coming weeks; IFLA has cancelled its plans to hold the 2024 conference in Dubai; Meta is rolling out new AI features for Ads to empower creativity; the American Chemical Society is offering a new ‘twist’ on article processing charges (APCs) and is now offering something called an ‘article development charge’ (ADC).

Marketing

Value of the UK’s top brands drops by 14%

A recent report has shares that UK company brand value dropped by 14% in 2023. This is in contrast to the 1% growth for 2022.

https://www.marketingweek.com/value-uk-brands-drops/

The UK’s Top 100 most effective marketers revealed

Marketing Week shares its picks for the UK’s Top 100 most effective marketers.

https://www.marketingweek.com/top-100-2023-most-effective-marketers-revealed/

61% of marketers believe consumer segmentation is an outdated marketing method

Is audience segmentation still as current as it previously has been? 61% of marketeres argue that it’s not, claiming that audience segmentation is an outdated method of marketing.

https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/

Google launches October 2023 core algorithm update

Google has released its newest core algorithm update which is likely to be unleashed over the coming weeks.

https://www.searchenginejournal.com/google-launches-october-2023-core-algorithm-update/497904/

Meta introduces new AI tools for advertisers

Meta is rolling out new AI features for Ads to empower creativity.

https://www.searchenginejournal.com/meta-introduces-new-ai-tools-for-advertisers/497805/

Facebook boost post: are you tempted to press it? If so, read this!

Neal Schaffer shares what you need to know if you’re thinking of clicking the ‘boost post’ button on Facebook.

https://nealschaffer.com/facebook-boost-post/

15 best ways how to get more followers on Instagram in 2023

Discover how you can get more followers on Instagram in 2023 with this handy blog post from Neal Schaffer.

https://nealschaffer.com/get-followers-instagram/

Scholarly communications

Invitation to host IFLA WLIC 2024 in Dubai withdrawn

IFLA has cancelled its plans to hold the 2024 conference in Dubai.

https://www.ifla.org/news/wlic-2024-withdrawn/

IGI Global introduces ‘Reviewer of the Year’ award

IGI Global has announced the ‘Reviewer of the Year award’ which is designed to recognize dedicated peer reviewers upholding the integrity of the scholarly record

https://www.knowledgespeak.com/news/igi-global-introduces-reviewer-of-the-year-award/

GPT, large language models, and the trough of disillusionment

Will large language models like ChatGPT have any longevity? What will its legacy be? Phill Jones explores this subject in an article for The Scholarly Kitchen.

https://scholarlykitchen.sspnet.org/2023/10/04/gpt-large-language-models-and-rough-of-disillusionment/

The American Chemical Society offers a new twist on the article processing charge: an interview with Sarah Tegen

The American Chemical Society is offering a new ‘twist’ on article processing charges (APCs) and is now offering something called an ‘article development charge’ (ADC). Sarah Tegen, Chief Publishing Officer of ACS Publications, shares more in an article for The Scholarly Kitchen.

https://scholarlykitchen.sspnet.org/2023/10/02/the-american-chemical-society-offers-a-new-twist-on-the-article-processing-charge-an-interview-with-sarah-tegen/

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content