March 31-April 21 Marketing and ScholComms weekly round up
Welcome to our handpicked selection of marketing and scholcomms news from the past three weeks. These are all free to access articles, so click through and explore.
Discover the latest news from the past three weeks in this post (we've been travelling, so apologies we haven't published this weekly). Jay Flynn from Wiley talks paper mills, Taylor & Francis announced the launch of its transparent peer review model in the European Journal of Higher Education. The Scholarly Kitchen discusses the impact of reduced humanities enrollments on wider society and scholarly publishing. Meanwhile, around a third of marketers are not provided opportunities to upskill, and consumers are abandoning firms that are wasting energy storing data.
Marketing
A third of marketers not offered upskilling opportunities
Upskilling is pivotal for marketers to stay up to date with the latest trends. Yet, most marketers don’t feel that they’re given the right opportunities for skill development, or feel that the skills they have are adequate already. Marketing Week shares more.
https://www.marketingweek.com/majority-marketers-access-upskilling-opportunities/
Consumers abandon firms that waste energy storing data
If businesses want to ensure that they’re retaining customers, take note. Data pollution is more important to customers than ever, with around half of British people stating that they will no longer buy from companies that are damaging the environment via data pollution. Marketing Tech News shares more.
8 out of 10 firms investing in customer engagement meet financial goals
If you want to meet your financial goals, it is in your best interest to ensure that you’re investing in customer engagement. Revenue growth is best seen in companies that are doing just this, Marketing Tech News reports.
The top 19 Facebook tools for marketing your business
Out of all social media platforms to date, Facebook is by far one of the most popular. Yet, Facebook can be one of the most challenging platforms to use to reach customers due in part to the platform's large reach. Neal Schaffer shares 19 tools that you can use to market your business on Facebook.
https://nealschaffer.com/facebook-tools/
What is a UGC creator? And how do I become one?
What is a user generated content creator, and how can you become one? Neal Schaffer shares more in this insightful blog post.
https://nealschaffer.com/ugc-creator/
To create strong memories, use concrete language
Richard Shotton explores the link between language use and visualization in this insightful article for Marketing Week.
https://www.marketingweek.com/strong-memories-concrete-language/
Bye-bye search engines – social media is taking over
Are the days of businesses being found via search engines over? Businesses are focusing their efforts on social media, with 74% of them declaring that social media will soon become the preferred way of engaging with customer service. Marketing Tech News shares more.
What are SEO backlinks? Why are they important? And where can we get them?
Backlinks are an important part of SEO, but what are they, and how can you get them? Neal Schaffer shares everything you need to know in this blog.
https://nealschaffer.com/seo-backllinks/
The 15 best rank tracker tools to rock your SEO in 2023
Excel in your SEO this year with the help of these 15 great rank tracker tools shared by Neal Schaffer.
https://nealschaffer.com/best-rank-tracker-tool/
Brands not born sustainable must evolve deliberately
How can legacy brands become more sustainable? Marketing Week shares how legacy brands can evolve and become more sustainable in this article.
https://www.marketingweek.com/brands-sustainable-evolve-deliberately/
Retailers feel there are too many channels to effectively sell through
With so many channels to choose from, you might assume that marketing is easier than ever. Yet, despite 94% of businesses believing that they have a multichannel strategy in place, many retailers feel that more variety isn’t necessarily a good thing. Marketing Tech News shares more.
Top 10 digital marketing trends for 2023 by ChatGPT
What does an AI chatbot think the top digital marketing trends for 2023 are? ChatGPT makes some predictions on what may be popular this year in this article generated for the Search Engine Journal.
https://www.searchenginejournal.com/digital-marketing-trends-2/478799/#close
Google updates helpful content guidance, and streamlines search console reports
What defines helpful content in the eyes of Google? If you're looking to enhance your SEO this year, keep in mind these latest Google updates on helpful content. Plus, Search Console has been updated.
https://www.searchenginejournal.com/google-updates-helpful-content-guidance/485012/
Google Ads update: enhanced GA4 conversion imports
What do you need to know about the recent update to Google Ads? Search Engine Journal shares everything you need to know in this insightful post.
https://www.searchenginejournal.com/google-ads-update-enhanced-ga4-conversion-imports/484943/
What is SEO analysis? Improve your SEO with these four strategies
Enhance your SEO efforts by using SEO analysis. Neal Schaffer shares four proven strategies to help you to get a head start.
https://nealschaffer.com/seo-analysis/
The 17 best infographic makers and graphics tools for your marketing and business needs
Infographics can be so powerful in marketing, allowing you to display important data in a visually appealing format. What are some of the best tools for creating them? Neal Schaffer shares 17 recommendations.
https://nealschaffer.com/best-infographic-maker/
Scholarly Communications
The fallout from the implosion of humanities enrollments
The number of students undertaking English majors has been declining for some time. What does this mean for the future, not only for scholarly publishing but for society as a whole? The Scholarly Kitchen Shares more in this enlightening post exploring the decline of humanities enrollments.
https://scholarlykitchen.sspnet.org/2023/04/05/fallout-from-the-implosion-of-humanities-enrollments/
Guest Post — Addressing paper mills and a way forward for Journal Security
What impact are paper mills having on the scholarly publishing industry? Jay Flynn of Wiley explores how paper mills have affected one major player in publishing, Hindawi, in this blog post.
Guest Post — academic publishers are missing the point on ChatGPT
The Scholarly Kitchen explores the positive impact that using generative AI tools like ChatGPT can have on scholarly communication in this post.
Taylor & Francis to pilot first transparent peer review model with the European Journal of Higher Education
Taylor & Francis are piloting a transparent peer review model in every article submitted from April 2023 onwards in the European Journal of Higher Education. Scope Knowledge Speak shares more.
EDP Sciences aligns with COPE's position on AI and authorship in research publications
More discussions surrounding the ethics of AI in the academic publishing industry are happening day by day. The Committee on Publication Ethics has weighed in on the debate, stating that AI tools should not be listed as authors of papers. They also state that authors need to provide transparency about whether AI tools were used in the publication of the paper. Scope Knowledge Speak shares more.
Open access community framework Phase 2 opens
Submissions are now open for phase 2 of the open access community framework for any not-for-profit monograph publishers. Research Information shares more.
https://www.researchinformation.info/news/open-access-community-framework-phase-2-opens
Guest post – GPT 3 wrote an entire paper on itself. Should publishers be concerned?
GPT-3 is so powerful that it’s capable of writing an entire research paper. Is this something that should worry publishers? The Scholarly Kitchen weighs in.
How related are journal impact and research impact?
The Scholarly Kitchen explores how related journal impact and research impact are in this article.
https://scholarlykitchen.sspnet.org/2023/04/11/how-related-are-journal-impact-and-research-impact/
Social media has changed – will academics catch up?
Social media has changed a lot over the past few years, but are academics staying up to date? This blog post from the LSE Impact Blog explores the subject.
How will the peer review pilot from Taylor & Francis shape the future of peer review? What impact will the open access community framework have on monograph publishers? We look forward to finding out.
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?