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10 – 17 March Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from this week. These are all free to access articles, so click through and explore.

One topic that has come up continuously over the past few months is generative AI and its place in scholarly publishing. Is it ethical to list generative AI tools as authors for a manuscript? What are the implications? Conversation about these questions has been rife in the scholarly communications community this week. In marketing, insights are revealed about the state of inclusion in the industry.


97% of people will discover local companies online through search. As such, leveraging SEO and knowing how Search Engine Results Page (SERP) features work is essential. This article from HubSpot explores what you need to know about SERP features.

How is the marketing industry performing when it comes to inclusion? According to the Marketing Week Career and Salary Survey, 24% of marketers out of 3,000 said that their companies aren’t doing enough to provide opportunities to those from varied socio-economic backgrounds. The article from Marketing Week explores their survey and the All In One Census to explore what progress is being made in the industry.

How can you get your brand onto the TikTok ‘For You’ page? Part of it comes down to using the right hashtags, as with many other social media platforms. How do you find hashtags that resonate with your brand and increase your visibility? Neal Schaffer shares his insights.

Andrew Holland shares the relationship between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) in this insightful article for Marketing Week.


Could computational and semantic analysis help elevate your marketing? Computational linguistic analysis, a study of how computers analyze human language, could be a major way to gain further insights into target audiences and optimize content for the best outreach. KnowledgeSpeak shares more.

Everywhere you explore on the internet, AI is there. It should come as no surprise then that it’s present in scholarly publishing too. This article from The Scholarly Kitchen explores how the generative AI tool ChatGPT has been used in the scholarly publishing ecosystem.

A letter, released by the Ivy Plus Libraries Confederation, was recently addressed to the White House Office of Science & Technology Policy. Whilst the letter stated its support for the updated policy guidance from the Office of Science & Technology Policy, it also expressed concern about how the OSTP is ‘allowing the interests of commercial publishers to dictate the paths available.’ Rick Anderson asks the following question: ‘is the OA movement painting itself into a corner with concerns about new OA rules and regulations?’. Read more in The Scholarly Kitchen.

Is generative AI a valuable asset when it comes to research output? While AI can certainly open doors to enhance the rate at which research is produced, it also raises ethical questions, and many wonder about how valuable it is when it comes to academic labour. Discover more in the LSE Blog.

Are scientific conferences still valuable in a post-pandemic age when everything is virtual? Absolutely. The LSE Blog discusses how face-to-face meetings are vital to sustaining flourishing academic groups.

Sage Publishing has acquired Epigeum. Epigeum is an online course provider designed for universities and colleges and has been around since 2005. Learn more on the Sage website.

With questions about the ethics of AI in scholarly publishing circulating, Cambridge University Press (CUP) has released new guidelines to inform researchers of the right ways to use generative AI tools in their research efforts. The AI ethics policy will allow researchers to gain further insights into whether AI can be considered an ‘author’ for academic papers and more. Research Information shares more.

IOP Publishing has recently announced three new transformative agreements in Asia. The agreements with the University of Hong Kong, The Hong Kong Polytechnic University and the Chinese University of Hong Kong mark another welcome step in the transition towards an open access future.

Statistics from the most recent All In Census were concerning, but have we improved since? How will the guidelines around generative AI in scholarly publishing evolve? Stay tuned to our future weekly round up blog posts to learn more.

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?


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