Welcome to our handpicked selection of marketing and scholcomms news from this week. These are all free to access articles, so click through and explore.
This week in marketing, HubSpot CRM is releasing two new AI-powered tools to improve user productivity. The UK government is making reforms to its GDPR bill in ways that will affect marketers. In the realm of scholarly communications, the University of Michigan is introducing new open access options for its authors, and The Scholarly Kitchen explores five pending AI litigations and what they may mean for the future.
Marketing
If you’re hoping to improve your productivity, HubSpot CRM may have just the thing you need. The popular CRM tool is now unveiling two new AI-Powered tools – Content Assistant and ChatSpot.ai. Learn more about these developments in this article from Marketing Tech News.
Tiktok has launched another new feature to benefit its influencers. With the new 'series' feature, users can sell episodes of content up to 20 minutes long in for a premium cost. Variety shares more in this article.
With so many social media platforms out there, having the right management tools can be a blessing. Neal Schaffer shares 17 of the best tools you can use to up your social media game.
How do brands drive consumer loyalty? The Drum shares two key things you need to do to retain customer loyalty in this article.
Social media is the most in-demand skill for businesses right now, yet marketers surveyed in the Marketing Week 2023 Career and Salary Survey say that it's an overrated skill. Discover more insights in this article.
How are brands embracing International Women’s Day this year? The Drum shares the good and the bad marketing for the day this year.
Want to see that little blue check mark next to your Twitter handle? Take a look at this article from Neal Schaffer to learn how to get verified on Twitter since the Elon Musk takeover.
A reformed GDPR bill is being introduced by the UK government, including reforms for marketers. The new bill clarifies cookie consent changes and more. Read more in this article from Marketing Week.
ScholComms
The University of Michigan is offering new open access options for its authors following new agreements with the Big Ten Academic Alliance and Wiley.
Roy Kaufman shares his insights into five pending AI litigations in this article for The Scholarly Kitchen.
Alan Harvey explores the merits of diversifying our thinking in challenging times in this post for The Scholarly Kitchen.
Alicia J. Kowaltowski explores the financial barriers presented by article processing charges for middle-income countries in this insightful article for The Scholarly Kitchen.
How will the new GDPR bill reform influence your marketing? Will you be using the new HubSpot AI tools?
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?