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23 February – 03 March Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from this week. These are all free to access articles, so click through and explore.



This week, discussion has been taking place surrounding the impact the congressional plan to ban TikTok may have on marketers. However, B2B marketers can breathe a sigh of relief with LinkedIn releasing new relationship intelligence tools to allow them to understand their audiences better. Meanwhile, in the realm of scholarly communications, conversation occurs regarding the sustainability of the infrastructure of preprints. Mark Robertson of STM shares insights into the Open Access Publishing in China report.



Marketing


AdWeek explores some of the key ways that you can work smarter in your teams with a few data and technology practices introduced by AI.


If you want to appeal to your audience, video marketing may be just the way to do it, especially with things like TikTok and reels becoming increasingly popular. To make the most out of your video marketing efforts, having the right tools at your disposal can be a blessing. Neal Schaffer shares his insights on the 23 best video marketing tools that you can use.


In this article from Marketing Week, the CMO of travel brand TUI explores the importance of using the right advertising channels in marketing.


Measuring performance and making metrics-based decisions is a critical part of a marketer’s role. It’s no surprise, then, that 47% of marketing executives worry about measuring performance. This article from AdWeek explores how agile market research may be the key to optimizing campaigns and getting useful metrics to make smart decisions.


Blog writing can be an incredibly useful strategy for increasing the visibility of your website. If you are looking to improve your blog marketing or want to know how it may benefit your business, Neal Schaffer has all of the answers in this insightful article.


Being creative is important, but it isn’t the only thing you need to consider in marketing and advertising. This article from The Drum explores the secrets involved in making advertising campaigns that are creative and effective.


There is currently a congressional push towards banning TikTok. Naturally, this is concerning for many marketers and advertisers alike. This article from The Drum dives into how much marketers should be concerned if this congressional push succeeds.


If you use LinkedIn as a main communication tool, you’re sure to appreciate the new tools that the platform is unveiling. These tools will help B2B marketers to understand their customers in a whole new way. This article from The Drum shares more.


Have you ever wondered which European countries rely on social media the most? This insightful report from Marketing Tech News has the answers.


Scholarly Communications


Mark Robertson of STM talks about the Open Access Publishing in China report, released in December 2022, in this interview with The Scholarly Kitchen.


How can we make scholarly communications more accessible? The Scholarly Kitchen shares its insights into accessibility, especially digital, in this article.


Preprints were an integral mechanism for sharing research quickly and efficiently during the COVID-19 pandemic, and they continue to be important. Yet, according to Naomi Penfold, the infrastructure that allows preprints to have such a vital role in science is not funded sustainably. Discover more in this article for the LSE Impact Blog.


Will you be using the new LinkedIn relationship intelligence tools? Will it impact how you measure the performance of your marketing campaigns?


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?


How well do you understand researchers in China? Discover insights in our interview with Andrew Smith from The Charlesworth Group in our blog post: https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china

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