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March 17-24 Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from this week. These are all free to access articles, so click through and explore.

The domination of AI in the marketing industry is ongoing this week, with ChatGPT competitor Bard debuting its early access version. UK consumers believe that it is now more difficult to get in contact with companies, despite more opportunities to do so being available due to more digitization. Meanwhile, in the world of scholarly communications, NEJM AI is launched by NEJM Group – a journal that explores the implications of AI in medicine. The future of open access monographs is explored.


Marketing


Google is launching its very own generative AI tool - bard. Bard has just launched an early access version of this software - The Verge shares its first impressions.


If you’re using TikTok in your marketing, take note. The app has recently updated its community guidelines. Social Media Today shares more.


If you want to be found online via search, you need to master Search Engine Optimization (SEO). How can SEO marketing work for your organization? Neal Schaffer shares more.


Digitization has done wonders for companies globally, but is there perhaps an over-reliance upon it? Despite companies offering more ways for customers to receive support, 39% of consumers in the UK struggle to get in touch with customer support. Marketing Tech News shares more.


Looking to enhance your Twitter marketing? Check out these 26 Twitter tools for marketing in 2023, as shared by Neal Schaffer.


Scholarly Communications


There has been a range of questions surrounding the use of AI in medicine. NEJM AI, a new journal from the New England Journal of Medicine, aims to answer the pressing questions about medical AI, aiding clinicians throughout the world to harness AI to elevate future medicine.


Following a Mellon-funded open access pilot for monographs, Director of UNC Press John Sherer shares his thoughts and what challenges are present for publishing monographs open access.


Danielle Padula of Scholastica explores how more society and journal publishers are making the transition towards OA models in this insightful article for the LSE Impact Blog.


With promising developments in open access publishing in place, marketers need to ensure that they, too, are preparing for an open future in the scholarly publishing industry. With that in mind, discover more about open access developments over the past few years on our blog.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

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