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10 - 17 February Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from this week. These are all free to access articles, so click through and explore.



How can those in marketing and scholarly communications succeed? This week, information is unveiled about the skills that marketers and academics need in 2023 to progress their careers. Businesses are making a push towards further using data-related technology. Additionally, marketers may soon see olfactory experiences and virtual reality playing a vital role in their campaigns.


Marketing


TikTok is likely to become a major platform for marketers in 2023, so it’s important that you know how to use it. This article explores how to get seen on the video-sharing platform this year.


There’s a huge need to invest in technology for marketers in 2023. Companies are noticing this, with more than 75% of marketers choosing to invest in data-related technology in 2023.


More than half of marketers don’t have the resources to accurately measure customer engagement, despite knowing that it’s important to track metrics. MarketingTechNews covers this and other key statistics in this blog post.


Nestle is using artificial intelligence as part of its marketing processes. This article from The Drum explores how Nestle uses AI to set creative marketing rules.


Could virtual reality olfactory experiences soon play a major role for marketers? The Drum explores the potential of VR for marketers - and the world - in this article.


Standing out in the job market can be tricky, but some skills help you stand out more than others. According to this article from Marketing Week, social media skills may be just the thing you need to land your next role.


Scholarly Communications


Josh W. Warren, Tina Donnelly, Joshua Luke Johnson and Maria Sviridova Chandis cover the news and updates presented in Digital Book World in 2023.


MIT Press recently announced its shift+OPEN program. In this article, Rick Anderson discusses some key points about shift+OPEN with Nick Lindsay, director of journals and open access at MIT Press.


What skills are needed for academics to move forward in their careers? How does someone move from their PhD to becoming a professor? In a study exploring more than 40,000 academic job adverts, Lilia Mantai and Mauricio Marrone explore career progression for academic professionals.


So, what skills will you be developing to advance your career? Will you be harnessing olfactory experiences and virtual reality as part of your marketing? One thing is for sure – to be successful, marketers and academics alike need to stay ahead of the curve when it comes to technology.


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?

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