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27 January - 3 February Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from this week. These are all free to access articles so click through and explore.



Shocking statistics, intriguing insights, and even a perceptive ALPSP blog from our CEO, Lou Peck. This week, some startling information has come to light about the affect of the cost of living crisis on the gender pay gap for female marketers. Researchers are diving further into the ramifications of artificial intelligence tools like ChatGPT on the academic community. Meanwhile, Neal Schaffer and Hubspot both explore ways to help your marketing succeed through websites, social media and other online tools. Check out the latest marketing and scholcomms news in this week’s round up.


Marketing

Thanks to Elon Musk’s acquisition, many Twitter users are now moving over to an alternative platform – Mastodon. Is Mastodon the new home space for the research community? Our CEO Lou Peck shares her insights on the ALPSP blog.


Instagram has been a popular image sharing platform for years, but is the platform as we know it dead and buried? Hubspot explores the ‘new’ Instagram, with reels and algorithm-selected feeds taking the reigns, and whether it’s still relevant in 2023.


Are you thinking of revamping your website in 2023? Hubspot explores the 25 key web design trends you need to be aware of this year.


Where are your customers spending their time online? This Hubspot blog explores the usage data of social media platforms based on a survey of more than 1,200 marketers. Here’s a sneak peek – did you know that only 3.7% of Snapchat users are over 50?


As if the cost of living crisis wasn’t already bad enough – some shocking revelations about the gender pay gap in our current economy are here to make it worse. According to this blog from Marketing Week, ‘female marketers working full time are paid 16.5% less than their main counterparts.’ It’s clear that more needs to be done to bridge this gap, especially ahead of International Women’s Day next month.


The Drum explores innovative and creative ways agencies are celebrating Black History Month in 2023.


Are you interested in harnessing the power of influencer marketing in 2023? Neal Schaffer shares 50 life changing influencer marketing tools you can use this year.


If you want your website to be seen by the right people, then it’s essential that you’re using the right Search Engine Optimisation (SEO) strategies. Neal Schaffer shares 31 things that you can do to improve your search engine rankings if you have a WordPress site.


Consumer spending trends are changing amidst the cost of living crisis. One thing is abundantly clear: we need to be making business operations more personal for customers. Customers are expecting personalized, real time experiences from their favourite brands. Personalization is key to retaining customer loyalty.


Customer service plays a pivotal role in retaining customer loyalty. Yet, according to a survey from Yext, the average customer service team isn’t responding fast enough to its customers. Discover more in this blog from MarketingTech.


Scholarly communications


Advancements in technology are impacting every industry. However, with that advancement also comes new hurdles to cross. So how can the research ecosystem embrace digital changes and transition into an even more advanced technological age? Hong Zhou and Sylvia Izzo Hunter weigh in on this insightful post from The Scholarly Kitchen.


How does research thrive in an age of limited time and countless distractions? Joseph Esposito explores interstitial publishing and interstitial reading in this piece for The Scholarly Kitchen.


As we’ve explored in previous blog posts, the AI tool ChatGPT is the big topic circulating on the internet lately. Christopher Leonard of Cactus Communications talks about how ChatGPT and other similar AI tools may support scholarly communications in this article for Editage.


How can journals attract high quality submissions? This article from Editage explores some strategies that journals can adopt to encourage submissions from high calibre authors.


Some shocking information has come to light this week. The question is, how will these revelations change the future of marketing and scholarly communications? Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?


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