Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
Recent statistics find that when presented with an email, only just over half can identify if it has been written by AI; marketers are anticipating that marketing budgets in B2B will rise over the next 12 months, despite current economic challenges; contributors to The Scholarly Kitchen explore insights from the SSP 2023 Annual Meeting.
Marketing
Marketing Week shares how brands will have to ensure that they are standing by their campaigns for Pride, highlighting that a brand’s actions should reflect the stance they portray during Pride month rather than just using performative measures.
Marketers are anticipating that marketing budgets in B2B will rise over the next 12 months, despite current economic challenges.
Recent projections anticipate that ad spend in the UK will rise by 4.8% this year.
https://www.marketingweek.com/uk-ad-spend-to-grow-this-year-according-to-optimistic-groupm-forecast/
Marketers are focusing even more on performance amid rising pressures.
Distinctive assets are a crucial part of branding, but very few brands have distinctive assets.
Recent statistics find that when presented with an email, only just over half can identify if it has been written by AI. Marketing Tech News shares other insights in this article.
AI can be incredibly beneficial for marketers, particularly when it comes to creating videos. Neal Schaffer shares his recommendations for some AI video editor tools that you can use to simplify video marketing.
Scholarly communications
What lies in the future for scholarly podcasting? Ian M. Cook shares his thoughts for the LSE Impact Blog.
Contributors to The Scholarly Kitchen explore insights from the SSP 2023 Annual Meeting.
Niels Stern discusses the Directory of Open Access Books (DOAB) and how we are progressing towards global equity for open access books.
How can artificial intelligence help to make digital media to become more accessible? This guest post for The Scholarly Kitchen explores the implications.
Frontiers has adopted AI in order ‘to promote trust and accessibility in scientific research,’ Scope Knowledge Speak reports.
Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content