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June 30 – July 14 Marketing and ScholComms weekly round up

Updated: Jul 28, 2023

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

The theme for this year’s Peer Review Week has been announced: ‘Peer Review and The Future of Publishing.’ New social media app Threads generated more than 100 million sign ups in its first week after launch; the ALPSP Blog shares more about the finalists for the ALPSP Impact Awards.


Marketing


How can you be effective in marketing? 80% of marketers say that creative quality is one of the most important factors for being effective in marketing.


What do marketers view as their least important job? A recent survey reveals that pricing is not viewed as one of the most important things marketers do in their roles.


The newest major hit in social media, Threads, already had more than 100 million sign ups in less than five days by July 10. The new social media platform is looking to be a major threat to Twitter.


Discover tips on how you can improve your social media engagement by optimizing your copywriting.


A large majority of consumers are being sent messages from retails that are not relevant to them by retailers.


How can you successfully host or join a Twitter chat? Neal Schaffer explores some tips.


Scholarly communications


The theme for this year’s Peer Review Week has been announced: ‘Peer Review and The Future of Publishing.’ Peer Review Week will take place from September 25-29 2023.


Elsevier is now a Global Certified Accessible publisher.


The LSE Impact Blog shares whether it believes that Threads will be the new social media platform for academics.


How can academics make best use out of altmetrics? The LSE Impact Blog shares five ways to harness altmetrics for success.


The ALPSP Blog shares more about the finalists for the ALPSP Impact Awards.


The Royal Society of Chemistry shares data from its newest diversity data report.


How can technology help students to read scholarly articles? The Scholarly Kitchen shares more.


Will you be participating in Peer Review Week this year?


Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content


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