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May 12 - 26 Marketing and ScholComms weekly round up

Updated: Jul 28, 2023

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

The Scholarly Kitchen shares some of the key trends to emerge from meetings throughout Spring 2023 in scholarly communications. Meanwhile, senior marketers have had an average 15.4% salary increase within the past year and a staggering number of marketers want to implement generative AI in their marketing, but many aren’t sure how.


Marketing


Senior marketers have had an average 15.4% salary increase within the past year.


While consumer confidence still isn’t where it should be, there is hope as it continues improving for the fourth month.


The CMO at Natwest, Margaret Jobling, shares the importance of consistency and more in this interview.


The All In Census reveals a need to address the age bias in the marketing industry to create a more inclusive space.


According to a report, only 10% of thought leadership content is actually created by experts in the field.


Brands throughout the world have spent around $673 billion on social media advertising as a collective throughout the past five years.


For brands to succeed, social media will become more and more important. It is fundamental that brands invest in marketing through social media platforms.


A staggering number of marketers want to implement generative AI in their marketing, but many aren’t sure how. The majority believe that understanding generative AI will help them to become better marketers.


Voice search is crucial to SEO today, especially given the rise in devices like Google Chrome, Alexa, Cortana and Siri. Neal Schaffer shares things to implement for voice search SEO.


Struggling to think of a social media post? AI can help with that. This article shares 15 tools that you can use.


The balance between Twitter followers vs those following you is a tricky one to get right. Here’s the perfect ratio to have.


Scholarly Communications


The UK research integrity report has not met expectations, according to this blog post from Research Information.


The Association of University Presses is supporting the Ukrainian publishing sector through the initiative Supporting Ukrainian Publishing Resilience and Recovery (SUPRR).


The Scholarly Kitchen shares some of the key trends to emerge from meetings throughout Spring 2023.


What can we learn about accelerating DEIA from the Society of Scholarly Publishing? Industry experts share the lessons they have learned.


Are you interested in integrating generative AI into your marketing? If so, how do you plan to implement it?



Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?


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