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May 12 - 26 Marketing and ScholComms weekly round up

Updated: Jul 28

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

The Scholarly Kitchen shares some of the key trends to emerge from meetings throughout Spring 2023 in scholarly communications. Meanwhile, senior marketers have had an average 15.4% salary increase within the past year and a staggering number of marketers want to implement generative AI in their marketing, but many aren’t sure how.


Marketing


Senior marketing salaries increase ahead of inflation

Senior marketers have had an average 15.4% salary increase within the past year.

https://www.marketingweek.com/senior-marketing-salaries-increase-ahead-of-inflation/


Consumer confidence is ‘climbing out of the abyss’

While consumer confidence still isn’t where it should be, there is hope as it continues improving for the fourth month.

https://www.marketingweek.com/consumer-confidence-climbing-out-abyss/


NatWest CMO Margaret Jobling: ‘consistency is underrated’

The CMO at Natwest, Margaret Jobling, shares the importance of consistency and more in this interview.

https://www.marketingweek.com/natwest-cmo-margaret-jobling-consistency-underrated/


Marketers urged to ‘crack industry open’ to older talent as study confirms youth bias

The All In Census reveals a need to address the age bias in the marketing industry to create a more inclusive space.

https://www.marketingweek.com/progress-on-inclusivity/


Just 10% of thought leadership is produced by subject matter experts

According to a report, only 10% of thought leadership content is actually created by experts in the field.

https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/


Brands spent $673bn on social media ads in five years

Brands throughout the world have spent around $673 billion on social media advertising as a collective throughout the past five years.

https://www.marketingtechnews.net/news/2023/may/22/brands-spent-673bn-on-social-media-ads-in-five-years/


Investment in social media is ‘critical for long-term success’

For brands to succeed, social media will become more and more important. It is fundamental that brands invest in marketing through social media platforms.

https://www.marketingtechnews.net/news/2023/may/16/investment-in-social-media-is-critical-for-long-term-success/


Marketers keen to invest in generative AI ‘but lack know-how’

A staggering number of marketers want to implement generative AI in their marketing, but many aren’t sure how. The majority believe that understanding generative AI will help them to become better marketers.

https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/


Voice search SEO: 10 things to implement today

Voice search is crucial to SEO today, especially given the rise in devices like Google Chrome, Alexa, Cortana and Siri. Neal Schaffer shares things to implement for voice search SEO.

https://nealschaffer.com/voice-search-seo/


15 best AI social media post generators to check out

Struggling to think of a social media post? AI can help with that. This article shares 15 tools that you can use.

https://nealschaffer.com/ai-social-media-post-generator/


Twitter followers vs following: what is the ideal ratio?

The balance between Twitter followers vs those following you is a tricky one to get right. Here’s the perfect ratio to have.

https://nealschaffer.com/twitter-followers-following-quality-or-quantity/


Scholarly Communications


UK research integrity report ‘falls short’

The UK research integrity report has not met expectations, according to this blog post from Research Information.

https://www.researchinformation.info/news/uk-research-integrity-report-falls-short


Association joins in supporting Ukrainian publishers

The Association of University Presses is supporting the Ukrainian publishing sector through the initiative Supporting Ukrainian Publishing Resilience and Recovery (SUPRR).

https://www.knowledgespeak.com/news/association-joins-in-supporting-ukrainian-publishers/


Smorgasbord: Trends from Spring 2023 meetings and conferences (part two)

The Scholarly Kitchen shares some of the key trends to emerge from meetings throughout Spring 2023.

https://scholarlykitchen.sspnet.org/2023/05/24/smorgasbord-trends-from-spring-2023-meetings-and-conferences-part-two/


Guest post – accelerating DEIA – Lessons from the Society for Scholarly Publishing

What can we learn about accelerating DEIA from the Society of Scholarly Publishing? Industry experts share the lessons they have learned.

https://scholarlykitchen.sspnet.org/2023/05/22/guest-post-accelerating-deia-lessons-from-the-society-for-scholarly-publishing/


Are you interested in integrating generative AI into your marketing? If so, how do you plan to implement it?



Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?


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