In conversation with Catherine Williams - Episode 6 - Inspiring the Next CMO series
Join Lou in a conversation with Catherine Williams, an industry COO. Catherine talks progression, and top tips for a career in marketing.
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Lou Peck
Jun 11, 202132 min read
In conversation with Nathan Farrugia - Episode 5 - Inspiring the Next CMO series
Join Lou in a conversation with Nathan Farrugia, a CEO, entrepreneur, business coach, author record-breaking athlete and TEDx speaker.
Megan Taylor
Jun 10, 20214 min read
New Google Page Experience Update – is your website ready?
Discover the upcoming Google Page Experience Update and find out how you can make the most of these changes. Is your website ready?
Lou Peck
Jun 8, 20211 min read
*Position now filled* We're recruiting for a Marketing Administrator - Part-time
Marketing administrator required. You need to be UK based and as our team are remote workers, we'll provide you with lots of support.
Megan Taylor
Jun 8, 20215 min read
TikTok – tap into a growing community with our top tips for meaningful marketing
Top TikTok tips for marketing including inspiring examples from the Royal Society of Chemistry, Elsevier, and more.
Lou Peck
Jun 7, 20212 min read
*Position now filled* We're looking for an experienced Copywriter
Seeking an experienced copywriter to join our core team in a full-time permanent role at our fast-paced consultancy
Lou Peck
May 27, 202122 min read
In conversation with Mary Sauer-Games - Episode 4 - Inspiring the Next CMO series
Looking to inspire your career? Join Lou in conversation with the awesome Mary Sauer-Games. Discover inspirations, resources and top tips.
Megan Taylor
May 19, 20215 min read
Why the plain text email version is so important – a new look at email pros, cons and accessibility
Update the plain text version of your HTML email? Gmail and Outlook expect this from legitimate organizations. 47% of companies don't.
Lou Peck
May 13, 202140 min read
In conversation with Zoe Loveland - Episode 3 - Inspiring the Next CMO series
Meet Zoe Loveland, senior director in marketing, talking about how marketing has evolved and valuable marketing tips to help progression.
Lou Peck
May 11, 20216 min read
Is the marketing funnel really dead?
Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.
Megan Taylor
May 4, 20214 min read
Balancing babies, COVID-19 and a career - returning to work after a pandemic maternity leave
I wanted to share my experiences and tips in the hope that they might provide some guidance and/or solidarity along the way.
Lou Peck
Apr 29, 202122 min read
In conversation with Hannah Baldwin - Episode 2 - Inspiring the Next CMO series
Join me in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs,...
Lou Peck
Apr 15, 202126 min read
In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!
Lou Peck
Apr 8, 20212 min read
33% open an email based on the subject line alone
Prefer a podcast? Listen to an audio version of this blog post Think email is a thing of the past? Think again. According to Hubspot...
Lou Peck
Apr 7, 20212 min read
A no-no in email marketing - just one simple tip to improve your email engagement
By not using preheader/preview text boxes effectively, you are losing engagement with your emails
Lou Peck
Mar 5, 20211 min read
Sponsored places for UKSG and ALPSP conferences in 2021
We're sponsoring three Welsh places at ALPSP and UKSG conferences because we believe that library teams deserve the opportunity to grow.
Lou Peck
Feb 22, 20211 min read
Combat the negative physical effects of remote working
How can you reduce the likelihood of the physical side effects of working at home? We've commissioned Will and Mike at PostureWorx to help.
Lou Peck
Feb 22, 20212 min read
Nuree joins The International Bunch
We're super excited to welcome Nuree to The International Bunch who joins us for a couple of months as Marketing Assistant. We caught up...
Lou Peck
Feb 2, 20211 min read
*Position now filled* Marketing Assistant - short term placement - £15-18,000 per annum
We're looking for a Marketing Assistant until the end of March 2021 (approximately two months) starting immediately. You need to be UK...
Lou Peck
Jan 26, 20213 min read
Raise your social media game - best times to post on Twitter, Facebook, LinkedIn and Instagram
Learn how to improve your social media impact with these handy tips for Facebook, Twitter, Instagram and LinkedIn
Lou Peck
Jan 15, 20211 min read
Learn How To Develop An Effective Social Media Strategy
Prefer a podcast? Listen to an audio version of this blog post Continuing our commitment to helping improve efficiencies and marketing...
team
Jan 13, 20216 min read
Looking back on 2020 in marketing - and forward to 2021
We’ve taken a look at some of the biggest trends we’ve noticed in marketing over the last year, and what this could mean for the future.
Lou Peck
Jan 11, 20213 min read
A new year, a new Chair role - ALPSP Membership and Marketing Committee
Well, this January 2021, I start my second Chair role with the ALPSP Membership and Marketing Committee.
Lou Peck
Dec 17, 20201 min read
#XMASJUMPERBUNCH
For a bit of light-hearted fun as we finish off 2020 and as you'll most likely be working remotely, we thought it would be great to share...
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