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Balancing babies, COVID-19 and a career - returning to work after a pandemic maternity leave
I wanted to share my experiences and tips in the hope that they might provide some guidance and/or solidarity along the way.

Megan Taylor
May 4, 20214 min read


In conversation with Hannah Baldwin - Episode 2 - Inspiring the Next CMO series
Join me in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs,...

Lou Peck
Apr 29, 202122 min read


In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!

Lou Peck
Apr 15, 202126 min read


33% open an email based on the subject line alone
Prefer a podcast? Listen to an audio version of this blog post Think email is a thing of the past? Think again. According to Hubspot...

Lou Peck
Apr 8, 20212 min read


Combat the negative physical effects of remote working
How can you reduce the likelihood of the physical side effects of working at home? We've commissioned Will and Mike at PostureWorx to help.

Lou Peck
Feb 22, 20211 min read


Nuree joins The International Bunch
We're super excited to welcome Nuree to The International Bunch who joins us for a couple of months as Marketing Assistant. We caught up...

Lou Peck
Feb 22, 20212 min read


Raise your social media game - best times to post on Twitter, Facebook, LinkedIn and Instagram
Learn how to improve your social media impact with these handy tips for Facebook, Twitter, Instagram and LinkedIn

Lou Peck
Jan 26, 20213 min read


Learn How To Develop An Effective Social Media Strategy
Prefer a podcast? Listen to an audio version of this blog post Continuing our commitment to helping improve efficiencies and marketing...

Lou Peck
Jan 15, 20211 min read


Looking back on 2020 in marketing - and forward to 2021
We’ve taken a look at some of the biggest trends we’ve noticed in marketing over the last year, and what this could mean for the future.
team
Jan 13, 20216 min read


A new year, a new Chair role - ALPSP Membership and Marketing Committee
Well, this January 2021, I start my second Chair role with the ALPSP Membership and Marketing Committee.

Lou Peck
Jan 11, 20213 min read


Is humaning just a failed buzzword - or does it actually have longevity?
If you're paying attention to what's going on in marketing over the past week, you may well have heard of 'humaning'.

Lou Peck
Nov 19, 20203 min read


Top 5 tips to remove barriers for authentic video, and kit recommendations
Prefer a podcast? Listen to an audio version of this blog post The COVID-19 pandemic propelled the world into being more virtual. We've...

Lou Peck
Nov 13, 20205 min read


4 marketing basics to consider when successfully launching a new journal
In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.

Lou Peck
Nov 10, 20207 min read


Getting started on social media - A useful guide with 9 top tips
A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.

Lou Peck
Oct 12, 20204 min read


Incorporate Inclusion Into Your Communications Strategy
Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication

Lou Peck
Oct 7, 20201 min read


*Position now filled* We're looking for a Marketing Executive - IMMEDIATE START
We have an awesome opportunity for a Marketing Assistant/Executive to join our busy fast paced consultancy. £20-25,000 FTE

Lou Peck
Oct 6, 20201 min read


The secrets of media training - 12 top tips
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.

Lou Peck
Sep 8, 20206 min read


WeChat - Improve Communication and Engagement with Academics in China
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...

Lou Peck
Sep 7, 20201 min read


Boost your copywriting skills with these formulas
Explore our extension list of copywriting formulas for headers and copy

Lou Peck
Aug 5, 20206 min read


Reddit - Build Trust Through Authentic Discussion
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...

Lou Peck
Jun 30, 20201 min read
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