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Create authentic connections with your target audience using storytelling
Discover the importance of storytelling. Flip your mindset with approaches like Simon Sinek's Golden Circle and storytelling.

Lou Peck
Oct 25, 20223 min read


How can researchers and publishers ensure all contributors are credited for their work?
Discover how Contributor Role Taxonomy (CRediT) improves research transparency - with guest author Katherine Jensen

Kathrine Jensen
Oct 13, 20224 min read


How can marketers support the LGBTQ+ community beyond #PrideMonth?
How can you support the LGBTQ+ community beyond Pride Month?

Joshua Kitosi-Isanga
Jun 30, 20225 min read


#PrideMonth - In conversation with Sab Samuel AKA Aida H Dee, library storytelling drag queen
Join Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee talking trolling and the importance of diverse role models.

Lou Peck
Jun 27, 202233 min read


How well do you understand researchers in China?
Enhance your understanding of researchers in China and build better marketing strategies.

Lou Peck
Jun 17, 20226 min read


How can your localized marketing strategy help you connect with customers?
How can not using localization as part of your marketing strategy affect how you connect and resonate on a local level?

Joshua Kitosi-Isanga
Apr 5, 20224 min read


The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data
Megan talks open/FAIR data, progression, and hints and tips for data management

Megan Taylor
Mar 29, 20224 min read


#OpenMarketing podcast – in conversation with Andrew, The Charlesworth Group – marketing in China
How successful has your marketing strategy been in China? Discover tips and hints to improve your marketing in China.

Lou Peck
Mar 22, 202232 min read


In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO series
Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant.

Lou Peck
Feb 16, 202232 min read


In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO series
Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions.

Lou Peck
Feb 9, 202243 min read


In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
Join Lou with Pat Malone, a senior marketing lead in strategic and digital marketing, market planning, brand strategy, and demand generation

Lou Peck
Feb 3, 202226 min read


In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO series
Join Lou in a conversation with Rachel Fadlon, an excellent marketing director talking about inspirational leads, and trying something new.

Lou Peck
Jan 27, 202240 min read


In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO series
Join Lou with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation.

Lou Peck
Jan 19, 202247 min read


In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional talking about her career and hints and tips.

Lou Peck
Jan 4, 202250 min read


The (re)birth of the virtual meeting
Virtual meetings: we explore the ways marketers have employed creative ingenuity to react to life under lockdown.

Lou Peck
Dec 17, 20218 min read


The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
Discover our summary of the Jisc-Wiley Read and Publish whitepaper and the key findings demonstrating progress in UK open access output.

Megan Taylor
Dec 15, 20214 min read


How do recent white papers from Springer Nature and Wiley compare?
2021 we saw two of the industry's largest publishers share their findings around the impact of open access. Discover the findings.

Megan Taylor
Dec 8, 20215 min read


Key findings from the STM Global Brief 2021- Economics & Market Size
This post discusses key findings from the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers

Megan Taylor
Nov 11, 20213 min read


Monitoring the open access policy of Horizon 2020
A summary of the report findings released in September 2021 by the European Commission: Monitoring the open access policy of Horizon 2020.

Megan Taylor
Oct 14, 20213 min read


Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Peer Review Week 2021. This blog post looks at the important role identity and inclusion play in peer review.

Megan Taylor
Sep 20, 20215 min read


#OpenMarketing podcast - in conversation with Katy Alexander and Simon Holt from Publishing Enabled
How accessible is your marketing? Discover hints, tips and links from this insightful conversation with Katy and Simon, Publishing Enabled

Lou Peck
Aug 20, 202131 min read


Google Analytics – what’s in the latest update and how could it affect your marketing?
Google Analytics – what’s in the latest update and how could it affect marketers?

Lou Peck
Aug 16, 20215 min read


Josh joins The International Bunch
We're super excited to welcome Josh to The International Bunch who joins us as one of our new in-house Copywriters.

Joshua Kitosi-Isanga
Aug 16, 20213 min read


It's back! In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO series
Join Lou in a conversation with Lisa Spicko, an industry VP of Marketing. Lisa talks libraries, and top tips for a career in marketing.

Lou Peck
Aug 10, 202145 min read
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