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Why you need to start paying attention to colour blindness
When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked. Learn more in this post.

Joshua Kitosi-Isanga
Nov 9, 20223 min read


Are you affected? Latest Google updates and social media subscriptions
Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.

Lou Peck
Nov 8, 20223 min read


Create authentic connections with your target audience using storytelling
Discover the importance of storytelling. Flip your mindset with approaches like Simon Sinek's Golden Circle and storytelling.

Lou Peck
Oct 25, 20223 min read


How can marketers support the LGBTQ+ community beyond #PrideMonth?
How can you support the LGBTQ+ community beyond Pride Month?

Joshua Kitosi-Isanga
Jun 30, 20225 min read


How well do you understand researchers in China?
Enhance your understanding of researchers in China and build better marketing strategies.

Lou Peck
Jun 17, 20226 min read


How can your localized marketing strategy help you connect with customers?
How can not using localization as part of your marketing strategy affect how you connect and resonate on a local level?

Joshua Kitosi-Isanga
Apr 5, 20224 min read


In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO series
Join Lou with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation.

Lou Peck
Jan 19, 202247 min read


The (re)birth of the virtual meeting
Virtual meetings: we explore the ways marketers have employed creative ingenuity to react to life under lockdown.

Lou Peck
Dec 17, 20218 min read


#OpenMarketing podcast - in conversation with Katy Alexander and Simon Holt from Publishing Enabled
How accessible is your marketing? Discover hints, tips and links from this insightful conversation with Katy and Simon, Publishing Enabled

Lou Peck
Aug 20, 202131 min read


Google Analytics – what’s in the latest update and how could it affect your marketing?
Google Analytics – what’s in the latest update and how could it affect marketers?

Lou Peck
Aug 16, 20215 min read


iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Discover how iOS 15 will disrupt email marketing as we know it.

Lou Peck
Aug 5, 20215 min read


Growth hacking – a decade on, is this competitive marketing strategy still relevant?
Join Dan discussing growth hacking and how 10 years on this strategy still has a place in today's marketing landscape.

Lou Peck
Jul 23, 20214 min read


The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
Prefer a podcast? Listen to an audio version of this blog post The late 1990s saw the rise of the e-reader and sudden access to new book...

Megan Taylor
Jul 13, 20213 min read


New Google Page Experience Update – is your website ready?
Discover the upcoming Google Page Experience Update and find out how you can make the most of these changes. Is your website ready?

Megan Taylor
Jun 10, 20214 min read


Why the plain text email version is so important – a new look at email pros, cons and accessibility
Update the plain text version of your HTML email? Gmail and Outlook expect this from legitimate organizations. 47% of companies don't.

Megan Taylor
May 19, 20215 min read


In conversation with Zoe Loveland - Episode 3 - Inspiring the Next CMO series
Meet Zoe Loveland, senior director in marketing, talking about how marketing has evolved and valuable marketing tips to help progression.

Lou Peck
May 13, 202140 min read


Is the marketing funnel really dead?
Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.

Lou Peck
May 11, 20216 min read


Balancing babies, COVID-19 and a career - returning to work after a pandemic maternity leave
I wanted to share my experiences and tips in the hope that they might provide some guidance and/or solidarity along the way.

Megan Taylor
May 4, 20214 min read


In conversation with Hannah Baldwin - Episode 2 - Inspiring the Next CMO series
Join me in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs,...

Lou Peck
Apr 29, 202122 min read


In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!

Lou Peck
Apr 15, 202126 min read
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