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Storytelling Masterclass

Unlock how to tell your brand story

In this training session, you will:

Understand storytelling theory and process

01

Understand storytelling theory and process

02

Identify keywords and phrases for your brand

03

Craft copy based on the storytelling formula and personas 

Virtual

Delivered virtually in two interactive sessions through Zoom or Teams

Storytelling Day 1

  • Storytelling theory

  • Personas

  • Storytelling process 

  • Homework

Storytelling Day 2

  • Examples

  • Keywords and phrases

  • Build copy

Post Event Support

Attendees receive access to the Storytelling Masterclass webinar and the Storytelling Masterclass Guide.

Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 2.5 hours and includes a break.

What People Say

I thought Lou was a great trainer and encouraged everyone to participate in the session. I appreciated that she had reviewed our company website in advance and gave us the opportunity to discuss live examples of ours that we could critique to understand how the learning outcomes of the session can apply directly to our work.

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Expert trainer

20+ years of marketing experience

A dynamic and experienced Managing Director, Entrepreneur and Business Mentor with 20 years of extensive publishing and marketing experience. After setting up Lou Peck Consulting in 2016, Lou grew her business and rebranded as The International Bunch in 2018 to accommodate rapid growth and customer needs.

 

Today Lou works with research institutions, funders, publishers, societies, libraries, and intermediaries with advisory, marketing and progressive thinking services. 

Lou is Chair of CILIP Cymru Wales Committee and Vice Chair of ALPSP Membership and Marketing Committee.

The International Bunch Limited is a company registered in England and Wales. Registered number: 12054587. Registered office: Squirrels Leap, 5 Blue Anchor Road, Penclawdd, SA4 3JQ. United Kingdom. VAT registration number: 354 2319 13.

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