In this training session, you will:
Understand storytelling theory and process
01
Understand storytelling theory and process
02
Identify keywords and phrases for your brand
03
Craft copy based on the storytelling formula and personas
Virtual
Delivered virtually in two interactive sessions through Zoom or Teams
Storytelling Day 1
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Storytelling theory
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Personas
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Storytelling process
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Homework
Storytelling Day 2
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Examples
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Keywords and phrases
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Build copy
Post Event Support
Attendees receive access to the Storytelling Masterclass webinar and the Storytelling Masterclass Guide.
​Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 2.5 hours and includes a break.
What People Say
I thought Lou was a great trainer and encouraged everyone to participate in the session. I appreciated that she had reviewed our company website in advance and gave us the opportunity to discuss live examples of ours that we could critique to understand how the learning outcomes of the session can apply directly to our work.
Featured on
Expert trainer
20+ years of marketing experience
A dynamic and experienced Managing Director, Entrepreneur and Business Mentor with 20 years of extensive publishing and marketing experience. After setting up Lou Peck Consulting in 2016, Lou grew her business and rebranded as The International Bunch in 2018 to accommodate rapid growth and customer needs.
Today Lou works with research institutions, funders, publishers, societies, libraries, and intermediaries with advisory, marketing and progressive thinking services.
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Lou is Chair of CILIP Cymru Wales Committee and Vice Chair of ALPSP Membership and Marketing Committee.
