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Journal marketing. Just better.

Journals are so much more than their impact and quality. It's hard sometimes to take the time to deep dive into what makes a journal special. With expert support and shared learning, help recognize what your journal's value proposition really is.

Improve how you understand your journal's USPs beyond 'high impact' and 'high quality' with this interactive workshop. Learn a framework to review and identify your journal USPs. Apply the knowledge across your portfolio by joining us over two days with our trainers Hannah Baldwin and Lou Peck.

Two-day workshop

Wednesday 28 August 2024

- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)

Thursday 29 August 2024

- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)

Maximum of 10 spaces available

£395.00 + VAT per person

Understand storytelling theory and process


Deep dive into the journal landscape


Determine what makes journals special


Build USPs and text that resonates

Virtual Team Meeting


Delivered virtually in two interactive half day sessions through Zoom

USP Day 1

  • Understand current thinking and key insights of the landscape

  • Map out why journals are different

USP Day 2

  • Build your USPs

  • Create text to better describe your journal and resonate more with your community

Writing an application


Attendees receive the Persona Workshop completion certificate

​Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 3 hours and includes a break.

I thought Lou was a great trainer and encouraged everyone to participate in the session.

The International Bunch Limited is a company registered in England and Wales. Registered number: 12054587. Registered office: Cwm Nant Uchaf, Blue Anchor, Penclawdd, Swansea. SA4 3JD. United Kingdom.

VAT registration number: 354 2319 13.

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