Strategic Publishing Consultancy | The International Bunch

Strategic Marketing Consultancy

supporting research institutions, funders, publishers, libraries, and intermediaries

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Scholarly Communications Marketing Hints...

14:48

WeChat - Improve Communication And Engagement With Academics

We're delighted to bring you our seventh instalment in our video series covering scholarly communications hints and tips. This video looks at how to improve communication and engagement with WeChat. Please be mindful that WeChat is primarily focused at those in the People's Republic of China and may be monitored so working with a specialist in this area is advisable to get the best out of the service, their expertise and integrations. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. These assets are useful for those in academic and scholarly marketing. Discover our helpful resources:   • Blog - https://www.internationalbunch.com/blog    • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds   • Podcast - https://www.internationalbunch.com/podcast  • Marketing Resources - https://www.internationalbunch.com/marketing-resources    • Website - https://www.internationalbunch.com

13:43

Reddit - Build Trust Through Authentic Discussion

We're delighted to bring you our sixth instalment of our video series covering scholarly communications and academic marketing hints and tips. This video looks at how to build trust through authentic discussion. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about WeChat. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources:   • Blog - https://www.internationalbunch.com/blog    • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds   • Podcast - https://www.internationalbunch.com/podcast  • Marketing Resources - https://www.internationalbunch.com/marketing-resources    • Website - https://www.internationalbunch.com

14:38

LinkedIn - Engage and Extend Reach

We're delighted to bring you our fifth instalment of our video series covering scholarly communications hints and tips. This video looks at how to create organic reach on LinkedIn. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about Reddit. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: • Blog - https://www.internationalbunch.com/blog • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds • Podcast - https://www.internationalbunch.com/podcast • Marketing Resources - https://www.internationalbunch.com/marketing-resources • Website - https://www.internationalbunch.com

12:29

Facebook – Algorithms And Top Tips For Posting Engaging Content

We're delighted to bring you our fourth instalment in our series covering scholarly communications and academic marketing hints and tips. This fourth video looks at Facebook algorithms and top tips for posting engaging content. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. Our content is useful for those in academic and scholarly marketing, and beyond. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds Podcast - https://www.internationalbunch.com/podcast Marketing Resources - https://www.internationalbunch.com/marketing-resources Website - https://www.internationalbunch.com

08:49

Twitter - Key Themes And Optimizing Your Account

We're delighted to bring you our third instalment in the new video series covering scholarly communications and academic marketing hints and tips. This third video looks at key themes and optimizing your account for Twitter. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about LinkedIn. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds Podcast - https://www.internationalbunch.com/podcast Marketing Resources - https://www.internationalbunch.com/marketing-resources Website - https://www.internationalbunch.com

06:54

Instagram - Optimizing Your Bio And Activity

We're delighted to bring you our second instalment in the new video series covering scholarly communications and academic marketing hints and tips. This second video looks at optimizing your bio and activity. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about Twitter. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: • Blog - https://www.internationalbunch.com/blog • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds • Podcast - https://www.internationalbunch.com/podcast • Marketing Resources - https://www.internationalbunch.com/marketing-resources • Website - https://www.internationalbunch.com

09:16

YouTube - Three Key Strategies And Common Mistakes To Avoid

We're delighted to bring you our first video series covering scholarly communications and academic marketing hints and tips. This first video looks at three key strategies and common mistakes to avoid with YouTube. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about Instagram. Useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds Podcast - https://www.internationalbunch.com/podcast Marketing Resources - https://www.internationalbunch.com/marketing-resources Website - https://www.internationalbunch.com

All Videos

42:57

Journal Marketing - Covering The Basics Masterclass

Looking to understand the basics of journal marketing? This session is ideal for new start marketers, editorial looking to explore opportunities to market their journal, marketers looking to upskill and those new to the academic publishing industry. Learn about defining journal strategy, marketing planning, marketing activities, hints and tips, and next steps.

01:03:50

Demystify Author Article Workflow Masterclass

How well do you really understand how an academic author is published? With around three million articles published a year*, authors are under increasing pressures to publish in recognized and credible journals - that's a lot of articles! Some are publishing for the first time, others publishing their 70th article 'that' year. Lou will run through the basics of the academic author user journey for pre, during and post-publication workflow. We'll look at their pain points, and opportunities to connect with authors as part of their journey. Register now to better connect with authors. Can't make the date? No problem, register and you will be sent access to the recorded version when suits you. * The STM Report 2018

41:14

Incorporate inclusion into your communications strategy masterclass

Authentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in communications can still fall short. - Have you considered The Social Model of Disability when you are writing? - Are you writing person-first language? - Are you including scripts with videos and podcasts? Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction. During this masterclass, we run through the basics of inclusive communication and provide you with ideas about how you can start applying to your communication style. Resources https://libguides.ufv.ca/c.php?g=705905&p=5022576 https://pwd.org.au/resources/disability-info/language-guide/ableist-language/ https://www.internationalbunch.com/web-accessibility-checklist

53:52

Keep calm and work remotely: a guide for marketers

Tune in as Business Mentor, Entrepreneur and Managing Director Lou Peck of The International Bunch shares her insights on working remotely including other key learning points such as how to best manage your time, keep focus, and remain productive. During the session, we cover: • Helpful tips and practical tools for managing teams remotely and keeping staff motivated • How to ensure your staff communications remain effective • Best practice so you can continue to achieve your goals and meet your objectives when working away from the office • And much more... As an Entrepreneur, Managing Director and Business Mentor, Lou Peck has over 19 years' experience as a marketer and has developed tried and tested strategies for working from home, when the circumstances have sometimes been challenging! She shares them with you exclusively in this webinar.

01:06:41

Unleashing the power of virtual events

Business Mentor, Entrepreneur and Managing Director Lou Peck of The International Bunch provides a step-by-step guide to managing online events. In this webinar, you'll be shown: • How to make online events interesting and informative • Keep both your presenters and participants engaged • Keep your event marketing program active, vivid and interesting with helpful tips

55:22

Going Solo - Becoming a Freelancer webinar

Interested in going freelance? Join Lou as she talks through her real-life experiences and tips from starting out as a consultant, following redundancy.

46:49

Ride the wave to marketing success with online tools

Even experienced marketers need help to find the right tools to manage their workload and prioritize tasks. Business Mentor, Entrepreneur and Managing Director Lou Peck of The International Bunch shares her 19 years of experience to explain how: • Online and project management tools like Trello, Asana and Teams will help you work smarter, quicker and more effectively • Give you an introduction to the best features of these tools

42:16

Become more forward-thinking with agile marketing webinar

What are the advantages that agile marketing can actually bring to your marketing team? Join Business Mentor, Entrepreneur and Managing Director Lou Peck of The International Bunch for an introduction to agile marketing. • Discover how an agile environment will help your marketing team work more efficiently • Increase your productivity to help meet deadlines • Build a better working culture based on flexibility to your work and adapting to a changing working environment • Learn how to be empowered This webinar provides the tools you need to become a more forward-thinking marketer. As an Entrepreneur, Managing Director and Business Mentor, Lou Peck has over 19 years' experience as a marketer and has introduced agile marketing techniques into a number of organizations and has unique experiences and lessons learnt. She shares them with you exclusively in this webinar.