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Persona Workshop

Understand your users and apply the knowledge across your team

Researcher persona workshop

Tuesday 9 and Wednesday 10 November 2021

Librarian persona workshop

Tuesday 16 and Wednesday 17 November 2021

In this workshop, you will:

Understand storytelling theory and process


Learn the importance of personas and how they can be used across your organization


Map the main activities and feelings of your persona through business processes 


Build your own custom persona 


Delivered virtually in two interactive half day sessions through Zoom

Persona Day 1

  • Setting the scene

  • Market research sharing

  • Map personas

Persona Day 2

  • Discuss example persona

  • Build custom persona


Attendees receive the Persona Workshop completion certificate.

Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 3 hours and includes a break.

What people say about our training:

I thought Lou was a great trainer and encouraged everyone to participate in the session.

Featured on

Lou Peck.png

Expert trainer

21+ years of marketing experience

A dynamic and experienced CEO, Entrepreneur and Business Mentor with 21 years of extensive publishing and marketing experience. After setting up Lou Peck Consulting in 2016, Lou grew her business and rebranded as The International Bunch in 2018 to accommodate rapid growth and customer needs.


Today Lou works with research institutions, funders, publishers, societies, libraries, and intermediaries with advisory, marketing and progressive thinking services. 

Lou is Chair of CILIP Cymru Wales Committee and Chair of ALPSP Membership and Marketing Committee.

The International Bunch Limited is a company registered in England and Wales. Registered number: 12054587. Registered office: Squirrels Leap, 5 Blue Anchor Road, Penclawdd, SA4 3JQ. United Kingdom. VAT registration number: 354 2319 13.

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