In this workshop, you will:
Understand storytelling theory and process
Learn the importance of personas and how they can be used across your organization
Map the main activities and feelings of your persona through business processes
Build your own custom persona
Delivered virtually in two interactive half day sessions through Zoom
Persona Day 1
Setting the scene
Market research sharing
Persona Day 2
Discuss example persona
Build custom persona
Attendees receive the Persona Workshop completion certificate.
Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 3 hours and includes a break.
What people say about our training:
I thought Lou was a great trainer and encouraged everyone to participate in the session.
21+ years of marketing experience
A dynamic and experienced CEO, Entrepreneur and Business Mentor with 21 years of extensive publishing and marketing experience. After setting up Lou Peck Consulting in 2016, Lou grew her business and rebranded as The International Bunch in 2018 to accommodate rapid growth and customer needs.
Today Lou works with research institutions, funders, publishers, societies, libraries, and intermediaries with advisory, marketing and progressive thinking services.
Lou is Chair of CILIP Cymru Wales Committee and Chair of ALPSP Membership and Marketing Committee.