Join Lou in conversation with Nicola Ramsey, Chief Executive Officer at Edinburgh University Press (EUP). Nicola talks with us about: • her favourite word ‘serendipity’ • her childhood dream of becoming an author and where her career path took her • ensuring authors’ work receives the impact it deserves • challenges of balancing work life with home life • the best advice she has been given • her favourite reads and podcasts Video chapters: 00:00 – Introduction 00:17 – Introducing Nicola Ramsey 01:01 – What is your favourite word and what does it mean? 03:24 – What is the best thing you have discovered in the last year? 06:39 – Who inspires you? 08:43 – When you were young, what did you want to be? 11:36 – If you were to have dinner tonight with anybody in the world alive or dead, who would it be? 14:39 – Tell me about your career and how you go to where you are today. 18:40 – What have you been most proud of in your career? 24:18 – What have you found most challenging in your career? 29:44 – What is your ultimate career goal? 33:57 – If money as no object, what would you be? 40:10 – Which inspiring three books, professional or not, would you say are a must-read and why? 47:00 – What is your favourite book, podcast, or blog? 50:16 – If you could travel back in time to tell your early career self anything, what would it be? 53:59 – What is the best piece of advice that you have ever been given? 57:05 – What is your number one tip for anyone working in marketing now? 01:01:25 – What have you learned the most from the COVID-19 pandemic? 01:05:38 – Is there anything you want to ask me? Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Serendipity - Sweet Dreams (romance novels) - John Kotter – Leading Change - https://www.amazon.co.uk/Leading-Change/dp/B004YQ843Q/ref=sr_1_1?crid=17Y6QIMFX0R0F&keywords=john+kotter+leading+change&qid=1664203647&sprefix=john+kotter+%2Caps%2C108&sr=8-1 - John Kotter – The 8 Steps for Leading Change - https://www.kotterinc.com/methodology/8-steps/ - John Kotter – Our Iceberg Is Melting - https://www.amazon.co.uk/Our-Iceberg-Melting-Succeeding-Conditions/dp/0230014208 - Kate Atkinson – A God in Ruins - https://www.amazon.co.uk/God-Ruins-Kate-Atkinson/dp/0316176508 - Kate Atkinson – Life After Life - https://www.amazon.co.uk/Life-After-global-bestseller-major/dp/1529177189/ref=sr_1_1?keywords=kate+atkinson+life+after+life&qid=1664204556&s=books&sprefix=kate+atkinson+life%2Cstripbooks%2C65&sr=1-1 - Meg Mason – Sorrow and Bliss - https://www.amazon.co.uk/Sorrow-Bliss-Meg-Mason/dp/1474622976 - Chris Warburton – The Staircase: The Real Story podcast - https://www.bbc.co.uk/sounds/brand/p0ccgwwn - BBC – Obsessed With… podcast - https://www.bbc.co.uk/programmes/p0742833 - Kermode and Mayo’s Film Review podcast - https://podcasts.apple.com/gb/podcast/kermode-and-mayos-film-review/id73802698 Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch #MarketingTips #AcademicPublishing #CareerTips

Join Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about: - her favourite (two!) words ‘summer afternoon’ - life since retiring and focusing on internal growth - her career path in book publishing and how she got to where she is today - the challenges of moving from a product role to a general management role - the importance of spending time with your customer or client - the best advice she has been given - her favourite reads and podcast Video chapters: 00:00 – Introduction 00:17 – Introducing Suzanne BeDell 00:55 – What is your favourite word, and what does it mean? 02:54 – What is the best thing you have discovered in the last year? 09:08 – Who inspires you? 12:17 – When you were young, what did you want to be? 17:42 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 18:59 – Tell me about your career and how you got to where you are today? 25:37 – What have you been most proud of [in your career]? 31:51 – What is your ultimate career goal? 38:07 – If you weren’t doing your role now and money was no object, what would you be? 44:12 – Which inspiring three professional books would you say are a must-read and why? 51:59 – What is your most favourite book/podcast/blog, and why? 53:16 – If you could travel back in a time machine, what would you tell your early career self? 55:20 – What is the best piece of advice you have ever been given? 57:08 – What is your number one tip for anyone working in marketing now? 59:14 – What do you miss most since the COVID-19 pandemic? Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Summer Afternoon Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch - Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown – https://www.amazon.co.uk/Dare-Lead-Brave-Conversations-Hearts/dp/1785042149 - How To Be an Antiracist by Ibram X. Kendi – https://www.amazon.co.uk/How-Be-Antiracist-Ibram-Kendi/dp/1847925995 - Lean In: Women, Work, and the Will to Lead by Sherly Sandberg – https://www.amazon.co.uk/Lean-Women-Work-Will-Lead/dp/0753541629 - On Being podcast by Krista Tippett – https://onbeing.org/series/podcast/ #MarketingTips #AcademicPublishing #MarketingCareer #CareerTips

Join Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about: - her favourite word 'myriad' and how it inspires positivity for her - how she has discovered podcasts and the breadth of knowledge they can cover - the small joys in life – running and cake! - inspirational leaders who focus on helping junior staff find their voice - how her early career in psychology shaped her experiences and skills - taking skills she had developed in internal roles and applying them to the challenge of becoming a CEO - the challenges and opportunities of being a female leader in the technology industry Video chapters: 00:00 – Introduction 00:17 – Introducing Paula Neary 01:26 – What is your favourite word, and what does it mean? 03:17 – What is the best thing you have discovered in the last year? 08:32 – Who inspires you? 12:11 – When you were young, what did you want to be? 17:58 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 21:12 – Tell me about your career and how you got to where you are today? 36:49 – What have you been most proud of [in your career]? 41:33 – What have you found most challenging [in your career]? 47:00 – What is your ultimate career goal? 48:27 – If you weren’t doing your role now and money was no object, what would you be? 50:12 – Which inspiring three professional books would you say are a must-read and why? 55:29 – What is your most favourite book/podcast/blog, and why? 58:24 – If you could travel back in a time machine, what would you tell your early career self? 1:01:51 – What is the best piece of advice you have ever been given? 1:03:37 – What is your number one tip for anyone working in marketing now? 1:05:51 – What do you miss most since the COVID-19 pandemic? 1:07:34 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #AcademicPublishing #CareerTips #MarketingTips #IntBunchWordOfTheDay - Myriad Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch - Today in Focus podcast by The Guardian – https://www.theguardian.com/news/series/todayinfocus Subtract: The Untapped Science of Less by Leidy Klotz – https://www.amazon.co.uk/Subtract-Untapped-Science-Leidy-Klotz/dp/1250249864 - The Idiot by Fyodor Dostoyevsky – https://www.amazon.co.uk/Idiot-Penguin-Classics-Fyodor-Dostoyevsky/dp/014044792X Girl, Woman, Other by Bernardine Evaristo – https://www.amazon.co.uk/Girl-Woman-Other-WINNER-BOOKER/dp/0241984998 - Mr Loverman by Bernardine Evaristo – https://www.amazon.co.uk/Mr-Loverman-Bernardine-Evaristo/dp/0241145783 Blonde Roots by Bernardine Evaristo – https://www.amazon.co.uk/Blonde-Roots-Bernardine-Evaristo/dp/0141031522 - Soul Tourists by Bernardine Evaristo – https://www.amazon.co.uk/Soul-Tourists-Bernardine-Evaristo/dp/0140297820

Join Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat talks about: - her favourite word 'imagination' and of it in challenging circumstances - the benefits of reducing ‘busyness’ and appreciating a slower pace - her favourite creative inspirations – including Dr. Seuss and Shrek! - how living during a pandemic has brought home the significance of resilience in many forms - marketing as a way to use creative skills but also practice analytical thinking - how sometimes what you project on the outside is different to the self-doubt you might feel on the inside Video chapters: 00:00 – Introduction 00:17 – Introducing Pat Malone 01:18 – What is your favourite word, and what does it mean? 03:46 – What is the best thing you have discovered in the last year? 06:01 – Who inspires you? 07:23 – When you were young, what did you want to be? 08:26 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 11:00 – Tell me about your career and how you got to where you are today? 17:05 – What have you been most proud of [in your career]? 18:41 – What is your ultimate career goal? 19:44 – If you weren’t doing your role now and money was no object, what would you be? 21:38 – Which inspiring three professional books would you say are a must-read and why? 26:59 – What is your most favourite book/podcast/blog, and why? 30:22 – If you could travel back in a time machine, what would you tell your early career self? 33:56 – What is the best piece of advice you have ever been given? 35:51 – What is your number one tip for anyone working in marketing now? 36:39 – What do you miss most since the COVID-19 pandemic? 38:34 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Imagination Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch - Start with Why, Simon Sinek - https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/B09J5FTXCS/ref=sr_1_1?adgrpid=120341255739&gclid=Cj0KCQiA9OiPBhCOARIsAI0y71DPfCsChomM2YgdtjyCjK4XreoIRZn7jIE2NXpjOg1vWnT4ttNhCvoaAkTKEALw_wcB&hvadid=510722158070&hvdev=c&hvlocphy=1007460&hvnetw=g&hvqmt=e&hvrand=4143831796350564001&hvtargid=kwd-296960221096&hydadcr=18496_1817308&keywords=start+with+why+by+simon+sinek&qid=1643832201&sr=8-1 - The Five Dysfunctions of a Team, Patrick Lencioni - https://www.amazon.co.uk/Five-Dysfunctions-Team-Leadership-Fable/dp/B002SQ2ZFC/ref=sr_1_1?crid=1SJ9LTX2EC5GD&keywords=The+Five+Dysfunctions+of+a+Team&qid=1643832294&s=audible&sprefix=the+five+dysfunctions+of+a+team%2Caudible%2C60&sr=1-1 - This Is Marketing, Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/B07JZCTC78/ref=sr_1_1?crid=1J8EPZ5E2AEU1&keywords=This+Is+Marketing%2C+Seth+Godin&qid=1643832446&s=audible&sprefix=this+is+marketing+seth+godin+%2Caudible%2C54&sr=1-1 - Arianna Huffington, Thrive Global - https://thriveglobal.com/authors/arianna-huffington/ Huffington Post - https://www.nytimes.com/topic/organization/the-huffington-post - Josh Linkner - https://joshlinkner.com/ - French and Saunders - Titting About - https://www.audible.co.uk/pd/French-Saunders-Titting-About-Podcast/B08JHCBZXB #MarketingTips #CareerTips #AcademicPublishing

Join Lou in a conversation with Rachel Fadlon, an excellent industry marketing director. Rachel talks with us about: • her favourite word 'shenanigans' • taking a rare advantage of family time that the pandemic created • her career working through different cultures and countries • the importance of transferable marketing skills across sectors • inspirational leaders in marketing • being brave and trying something new • the best advice she has ever been given • marketing hints and tips Video chapters: 00:00 – Introduction 00:19 – Introducing Rachel Fadlon 00:53 – What is your favourite word, and what does it mean? 01:41 – What is the best thing you have discovered in the last year? 05:29 – Who inspires you? 07:10 – When you were young, what did you want to be? 08:26 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 10:43 – Tell me about your career and how you got to where you are today? 20:05 – What have you been most proud of [in your career]? 24:35 – What have you found most challenging [in your career]? 30:01 – What is your ultimate career goal? 32:06 – If you weren’t doing your role now and money was no object, what would you be? 35:44 – Which inspiring three professional books would you say are a must-read and why? 40:35 – If you could travel back in a time machine, what would you tell your early career self? 42:12 – What is the best piece of advice you have ever been given? 45:21 – What is your number one tip for anyone working in marketing now? 46:40 – What do you miss most since the COVID-19 pandemic? 52:30 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Shenanigans Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson https://www.amazon.co.uk/Medici-Effect-Preface-Discussion-Guide/dp/1633692949/ref=sr_1_1?crid=1LYPA35FAKW3H&keywords=The+Medici+Effect+by+Frans+Johansson&qid=1642757927&sprefix=the+medici+effect+by+frans+johansson%2Caps%2C47&sr=8-1 Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo https://jayacunzo.com/break-the-wheel Unthinkable podcast by Jay Acunzo https://jayacunzo.com/unthinkable-podcast Jay Acunzo Newsletter - https://jayacunzo.com/newsletter #MarketingTips #CareerTips #AcademicPublishing

Join Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing. Santa talks with us about: • her favourite word 'serendipity' • her love of family and how her parents have inspired her • her career with the likes of Thomson and British Standards Institution • the importance of two way clear communication • progressing and nurturing talent in teams • understanding the needs of your stakeholders and managing expectations - focus on the people • marketing technology (MarTech) • the best advice she has been given • her favourite reads and podcasts Video chapters: 00:00 – Introduction 00:17 – Introducing Santa Marku 03:08 – What is your favourite word, and what does it mean? 05:38 – What is the best thing you have discovered in the last year? 09:59 – Who inspires you? 13:15 – When you were young, what did you want to be? 19:18 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 23:28 – What have you been most proud of [in your career]? 31:16 – What have you found most challenging [in your career]? 37:29 – What is your ultimate career goal? 39:00 – If you weren’t doing your role now and money was no object, what would you be? 40:49 – Which inspiring three professional books would you say are a must-read and why? 44:05 – What is your most favourite book/podcast/blog, and why? 44:48 – If you could travel back in a time machine, what would you tell your early career self? 1:00:04 – What is the best piece of advice you have ever been given? 1:00:45 – What is your number one tip for anyone working in marketing now? 1:01:25 – What do you miss most since the COVID-19 pandemic? Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Serendipity Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch Smart Insights - https://www.smartinsights.com/blog/ Digital Doughnut - https://www.digitaldoughnut.com/resources Jakob Nielsen blog posts - https://www.nngroup.com/articles/ Zoe Loveland podcast - https://youtu.be/SHgQ5zxOx7A #AcademicPublishing #CareerTips #MarketingTips - Write to Sell, Andy Maslen - https://www.amazon.co.uk/Write-Sell-Ultimate-Guide-Copywriting-ebook/dp/B081PPBGDH/ref=sr_1_1?crid=22JUZ11073ACY&keywords=Write+to+Sell%22+by+Andy+Maslen&qid=1642596759&sprefix=write+to+sell+by+andy+maslen%2Caps%2C58&sr=8-1 - Digital Leadership, Sofie Sandell - https://www.amazon.co.uk/Digital-Leadership-Creativity-Business-Results/dp/1780356943/ref=sr_1_1?crid=1HGPIWIY2J7Q5&keywords=Digital+Leadership+sofie&qid=1642596831&sprefix=digital+leadership+sofie%2Caps%2C44&sr=8-1 - Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, David Meerman Scott - https://www.amazon.co.uk/Cashing-Content-Innovative-Marketers-Information-ebook/dp/B00I54CPV0/ref=sr_1_1?crid=1YP6NG1IYX59O&keywords=Cashing+in+with+Content&qid=1642596895&sprefix=cashing+in+with+content%2Caps%2C61&sr=8-1 - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series), Alexander Osterwalder and Yves Pigneur - https://www.amazon.co.uk/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ref=sr_1_1?crid=121BNX3FCJQRR&keywords=Business+Model+Generation&qid=1642596975&sprefix=business+model+generation%2Caps%2C51&sr=8-1

Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional. Juliet talks with us about: • her favourite word 'schadenfreude' • her love of theatre • being resilient and juggling work-life with family • her career path in academic publishing and how she got to where she is today • tips about continuing to develop and adapt to changing environments • the best advice she has been given • a little bit of Yorkshire thrown in for good measure • her favourite reads and podcasts Video chapters: 00:00 – Introduction 00:18 – Introducing Juliet Harrison 00:46 – What is your favourite word, and what does it mean? 01:53 – What is the best thing you have discovered in the last year? 05:24 – Who inspires you? 08:00 – When you were young, what did you want to be? 10:46 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 13:08 – Tell me about your career and how you got to where you are today? 16:23 – What have you been most proud of [in your career]? 18:37 – What have you found most challenging [in your career]? 22:55 – What is your ultimate career goal? 31:27 – If you weren’t doing your role now and money was no object, what would you be? 41:00 – Which inspiring three professional books would you say are a must-read and why? 46:30 – What is your most favourite book/podcast/blog, and why? 49:01 – If you could travel back in a time machine, what would you tell your early career self? 51:40 – What is the best piece of advice you have ever been given? 53:19 – What is your number one tip for anyone working in marketing now? 56:01 – What do you miss most since the COVID-19 pandemic? 57:49 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Schadenfreude Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch Louis Theroux Jon Ronson podcast - https://www.bbc.co.uk/sounds/play/m000hw0b  The Secret History by Donna Tartt - https://www.amazon.co.uk/Secret-History-Donna-Tartt/dp/0140167773/ref=sr_1_1?crid=1YJ1CFNCEVHD7&keywords=The+Secret+History+by+Donna+Tartt&qid=1640169877&sprefix=the+secret+history+by+donna+tartt%2Caps%2C118&sr=8-1 A Little Life by Hanya Yanagihara - https://www.amazon.co.uk/Little-Life-Shortlisted-Booker-Prize-ebook/dp/B00UXKJ1HK/ref=sr_1_1?crid=1GDNMYZ0MYUEX&keywords=A+Little+Life+by+Hanya+Yanagihara&qid=1640170076&sprefix=a+little+life+by+hanya+yanagihara%2Caps%2C78&sr=8-1 High Sobriety by Alice King - https://www.amazon.co.uk/High-Sobriety-Confessions-Alice-King/dp/0752889559 A Million Little Pieces by James Frey - https://www.amazon.co.uk/Million-Little-Pieces-exploration-addiction-ebook/dp/B002VHI8T0/ref=sr_1_1?crid=36PYMIJ7XS9WI&keywords=A+Million+Little+Pieces+by+James+Frey&qid=1640170228&s=books&sprefix=a+million+little+pieces+by+james+frey%2Cstripbooks%2C52&sr=1-1 This American Life - https://www.thisamericanlife.org/ A Marriage Story - https://www.imdb.com/title/tt7653254/ Comfort Eating podcast with Grace Dent - https://www.theguardian.com/lifeandstyle/series/comforteatingwithgracedent What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo). #AcademicPublishing #CareerTips #MarketingTips

Join Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa’s going to talk with us: • about her love of all things awkward • how rummaging through microfiche and microfilm planted the seed to her future career with libraries • she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay” • that the giving of your time to mentor others is the greatest gift that you can give, the greatest currency • how the pandemic has left her in awe of people’s ability to overcome all obstacles in order to put their families first • and what words she will be taking back with her to the US from her time in Australia! Video chapters: 00:00 – Introduction 00:18 – Introducing Lisa Spicko 02:40 – What is your favourite word, and what does it mean? 04:08 – What is the best thing you have discovered in the last year? 05:35 – Who inspires you? 10:22 – When you were young, what did you want to be? 12:44 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 17:40 – Tell me about your career and how you got to where you are today? 25:15 – What have you been most proud of [in your career]? 28:36 – What have you found most challenging [in your career]? 34:05 – What is your ultimate career goal? 38:41 – If you weren’t doing your role now and money was no object, what would you be? 41:48 – Which inspiring three professional books would you say are a must-read and why? 47:31 – What is your most favourite book/podcast/blog, and why? 51:06 – If you could travel back in a time machine, what would you tell your early career self? 52:22 – What is the best piece of advice you have ever been given? 54:02 – What is your number one tip for anyone working in marketing now? 57:09 – What do you miss most since the COVID-19 pandemic? 1:01:04 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Awkward Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch The Five Dysfunctions of Team by Patrick Lencioni - https://amzn.to/3xowCaq The First 90 Days; Critical Success Strategies - https://amzn.to/3rUBKlr How Women Rise - https://amzn.to/3CeCTZY Adapt Lead Succeed blog - https://adaptleadsucceed.com/blog Tignum Thoughts blog - https://tignum.com/tignum-thoughts.html Missing colleagues' shoes blog post - https://adaptleadsucceed.com/blog/f/i-miss-3-d-colleagues-especially-their-feet The STRAYAN Dictionary - https://amzn.to/2VimjrC What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo). #AcademicPublishing #CareerTips #MarketingTips #MarketingPodcast

Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about: How a two-week internship at Penguin launched her career How she progressed through smaller societies to much larger organizations All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions Why taking your time and learning from others is a more valuable experience than worrying that people think Why it is important to make sure you don't take on too much, professionally A love of historical podcasts The joys of a good travel guide collection How it's possible to spark inspiration in your team members The importance of adding value, being authentic and telling your company’s story Video chapters: 00:00 – Introduction 00:18 – Introducing Catherine Williams 02:12 – What is your favourite word, and what does it mean? 02:51 – What is the best thing you have discovered in the last year? 04:25 – Who inspires you? 05:21 – When you were young, what did you want to be? 05:56 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 06:45 – Tell me about your career and how you got to where you are today? 11:45 – What have you been most proud of [in your career]? 13:52 – What have you found most challenging [in your career]? 14:46 – What is your ultimate career goal? 15:28 – If you weren’t doing your role now and money was no object, what would you be? 16:11 – Which inspiring three professional books would you say are a must-read and why? 18:50 – What is your most favourite book/podcast/blog, and why? 20:09 – If you could travel back in a time machine, what would you tell your early career self? 21:08 – What is the best piece of advice you have ever been given? 22:37 – What is your number one tip for anyone working in marketing now? 25:29 – What do you miss most since the COVID-19 pandemic? 26:11 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Snooze Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast). Connect with us via: Facebook - https://www.facebook.com/intbunch LinkedIn - https://www.linkedin.com/company/internationalbunch/ X - https://x.com/intbunch You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3 Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo). #MarketingCareer #AcademicPublishing #CareerTips #MarketingTips #MarketingPodcast